#Japan #Matcha #Tokyo, Osaka #ISHIYA G #Aigato

New Flavor Alert: Aigato Matcha

ISHIYA G, the renowned Japanese gift sweets brand, is set to excite dessert lovers with the launch of its latest flavor, Aigato Matcha. Starting from April 25, 2025, this limited-edition treat will only be available at selected stores in Tokyo and Osaka. The addition of matcha, a favorite both locally and internationally, marks a delightful expansion of ISHIYA G's beloved Aigato series.

Aigato Series Overview

The Aigato series distinguishes itself with its soft and moist texture, expertly combining chocolate and butter. The name 'Aigato' resonates with the phrase 'thank you,' reflecting the mutual affection and smiles exchanged between givers and receivers. Every bite is crafted not only to satiate a sweet tooth but to spread joy.

A Brand-New Matcha Experience

The decision to incorporate matcha as a new flavor stems from its intrinsic cultural significance in Japan. Historically, matcha has been appreciated for its calming properties, helping to soothe minds during busy times. The ISHIYA G team has carefully created this matcha variant, ensuring that it provides a moment of tranquility amidst the hustle and bustle of daily life. It also serves as a perfect souvenir for international visitors seeking to take a piece of Japan back home with them.

Packaging that Resonates with Japan's Aesthetic

The packaging for the Aigato Matcha is designed to reflect the beauty of Japanese culture while maintaining a connection to existing Aigato products. The unique designs evoke images of lush tea fields, complemented by gold curves symbolizing the delightful aroma of matcha spreading in the air. It's not just a treat for the mouth but also a feast for the eyes.

Perfect Harmony of Flavors

Aigato Matcha features the exquisite Uji matcha blended into the dough along with subtle hints from white chocolate and cheese powder. This sophisticated combination elevates the natural bitterness and sweetness of the matcha, resulting in a dessert that offers rich flavor from the first bite to the last lingering note.

Where to Find Aigato Matcha

The Aigato Matcha will be exclusively available at the following locations:

• - Tokyo:

- ISHIYA G Ginza Six
- ISHIYA G Keio Department Store, Shinjuku

• - Osaka:

- ISHIYA G Daimaru Shinsaibashi

And at ISHIYA NIHONBASHI for those seeking to explore more ISHIYA G products.

About ISHIYA G

ISHIYA G is the gift sweets brand borne from the famed Shiroi Koibito (White Lovers) by ISHIYA, established in 2017 with a vision to create a space where the essence of Hokkaido can be felt in urban settings like Ginza. The brand name itself encapsulates various meanings including Gift, Grace, and the birthplace of the brand, Ginza. From the colorful lang de châ known as 'Saqu' to its elegantly packaged products, ISHIYA G remains dedicated to delivering gifts imbued with the spirit of Hokkaido.

For more information and to purchase these delightful treats, visit their official website: ISHIYA G Online Store

Product Overview

• - Product Name: Aigato Matcha
• - Release Date: April 25, 2025
• - Price: 324 JPY for a single piece (tax included), 1620 JPY for a set of five (tax included)
• - Shelf Life: 80 days from the date of manufacture

Indulge in the exclusive Aigato Matcha and savor the unique flavors crafted with love from ISHIYA G. It's a sweet journey you won't want to miss!