Important Merger Deadline Approaches for REMAX and Real Shareholders

Upcoming Election Deadline for REMAX and Real's Merger

RE/MAX Holdings, Inc. (NYSE: RMAX) along with The Real Brokerage Inc. (NASDAQ: REAX) has announced key updates regarding their upcoming merger, most notably the deadline for stockholders to elect their preferred form of consideration.

As stated in their recent communication, the election deadline is scheduled for 5:00 PM NYC time on August 18, 2026. This transaction, expected to create a significant technology-enabled global real estate platform, is a pivotal moment for both companies and their shareholders.

What Does This Mean for Shareholders?

For holders of REMAX Class A Common Stock, this deadline signifies an opportunity to decide how they wish to benefit from the merger. Stockholders must complete and submit an election form to Computershare Trust Company, N.A. (the Exchange Agent) by the specified time. To ensure your election is valid, be sure that the form is properly filled out and includes all requisite documents as outlined in the instructions provided with the election form.

For those who hold their shares through an intermediary like a brokerage or bank, it’s crucial to obtain the election form from these entities, as they may have different deadlines or additional requirements. If stockholders fail to submit a correctly filled form by the election deadline, their shares will automatically convert to an entitlement of 5.15 shares of the new Real REMAX Group Inc. stock—note that this will be adjusted to 0.515 prior to the transaction's closing due to a stock consolidation linked to the merger agreement.

Understanding the Aggregate Merger Consideration

It's important to recognize that the overall merger consideration can be subject to proration, which means the total distribution could be altered based on the extent of elections made and the number of shareholders participating. Detailed information about this proration can be found in the proxy statement/prospectus that is part of the Registration Statement concerning this transaction.

Next Steps for Stockholders

For those interested in making their election regarding the merger consideration, they are encouraged to read through all materials sent to them regarding the merger thoroughly. If you have questions or require assistance with the election process or need to request an election form, you may contact D.F. King & Co, Inc. at (800) 848-3416 for REMAX Class A Common Stock holders or 646-582-7109 for banks and brokers. Email inquiries can also be directed to [email protected]

Stockholders must keep in mind that the upcoming election deadline does not modify the voting deadline for other proposals to be presented at REMAX's forthcoming special stockholders meeting.

A Look Ahead

This merger marks an important milestone in the real estate industry, blending two influential companies into one formidable platform. As the deadline approaches, REMAX and Real have emphasized the need for all shareholders to participate actively to ensure their preferences are honored during this significant transition.

Investors are urged to stay informed and closely follow updates regarding the merger to maximize their benefits moving forward. Moreover, it's crucial to remember that all forward-looking statements present potential risks and uncertainties which could affect the expected outcomes of this merger.

As REMAX continues to emphasize transparency throughout this process, shareholders are encouraged to remain proactive in their decision-making to ensure they do not miss the opportunity to elect their preferred merger considerations before the deadline.