Fullpath Sets New Standard with ISO/IEC 42001:2023 Certification in Automotive AI Solutions

Fullpath, an innovative leader in the automotive industry, has proudly announced its achievement of the esteemed ISO/IEC 42001:2023 certification, marking a significant milestone in the realm of AI-powered customer data solutions. This groundbreaking certification establishes Fullpath as the first company in the automotive sector to comply with the world’s inaugural international standard for Artificial Intelligence Management Systems (AIMS), set forth by the International Organization for Standardization (ISO).

The announcement made on September 30, 2025, lays the groundwork for a new era in data management for dealerships, creating a framework where trust, transparency, and ethical oversight take precedence. According to Shahar Maor, Chief Information Security Officer at Fullpath, the certification underscores the company’s commitment to ensuring that partners not only innovate but do so with a strong sense of responsibility. He stated, "Dealerships demand partners who don’t just innovate, but who innovate responsibly."

ISO 42001's comprehensive framework ensures that all AI systems integrated within Fullpath’s solutions operate under stringent transparency, governance, and risk management protocols. This not only boosts customer confidence but safeguards their information against misuse, ensuring data security is paramount. The rigorous nature of this standard reflects the increasing demand for responsible AI governance, particularly in an industry where consumer trust is crucial.

Fullpath’s achievement is a testament to its deep-rooted expertise in AI, showcasing a sophisticated understanding of the technology's potential while firmly adhering to data responsibility principles. The certification process itself utilized AI extensively, emphasizing the company’s proficiency and belief in AI’s transformative capabilities.

Notably, the implications of this certification extend beyond mere compliance. Dealerships that engage with Fullpath can expect substantial benefits from its AI-driven platform, which promotes enhanced customer experiences through personalized marketing automation. The union of first-party dealership data powered by advanced AI creates unique pathways to customer loyalty, fostering resilient and lasting businesses.

As a pioneer in the automotive industry, Fullpath is setting a high bar for ethical standards in data management. This achievement sends a clear message to the market: consumer data is handled with the utmost care and integrity. Fullpath places a strong emphasis on protecting customer data, which is crucial as the automotive landscape continues to evolve with technology.

In conclusion, Fullpath’s ISO/IEC 42001:2023 certification is not merely a badge of honor; it is a commitment to ethical AI and responsible data management. By prioritizing transparency and rigorous standards, Fullpath not only sets itself apart from competitors but also reinforces a pivotal movement toward responsible innovation in the automotive industry. To further understand how Fullpath handles security and privacy, interested stakeholders are encouraged to visit the Fullpath Security Center for more information.

About Fullpath

Fullpath stands as a leading AI-first Customer Data Platform (CDP) in the automotive sector, dedicated to unifying dealership data while harnessing the power of AI for marketing automation. By investing in Fullpath, dealerships can create exceptional experiences that resonate deeply with customers, ultimately driving loyalty and sustainable business growth.