#Japan #Tokyo #Isetan #Popup Event #OSAJI

Experience the Essence of Summer with OSAJI's Popup Event

OSAJI, a brand dedicated to skincare for sensitive skin, invites fragrance enthusiasts to a unique popup event at Isetan Shinjuku's main building. This special event will take place from June 17 to June 23, 2026, providing an exceptional opportunity for visitors to explore their latest fragrance offerings in a beautifully designed setting.

Unveiling the Scent of Memories

The theme of the event, "Revisiting the Summer Atmosphere," resonates deeply with the emotions and memories evoked by scents. The OSAJI fragrance series, "Anthology of Memories," includes two limited-edition summer eau de toilettes: "until #01" and "until #02." Visitors will be able to experience these scents within a minimalist space that mirrors the transitions of a summer sky.

The carefully curated atmosphere encourages guests to dive into their own memories, creating a personal and memorable experience. The fragrances are specifically designed to awaken nostalgic feelings, gently leading you to recall scenes and emotions linked to summer days.

Highlights of the Popup Event

• - Dates: June 17 (Wed) - June 23 (Tue), 2026
• - Time: 10:00 AM - 8:00 PM
• - Location: Isetan Shinjuku, 1st Floor, Isetan Beauty Cosmetics Promotion
• - Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan

Exclusive Pre-Sale Fragrance Items

During the event, attendees can also purchase the limited edition OSAJI eau de toilettes "until #01" and "until #02" before their nationwide release. The pre-sale is exclusive to the popup event and the OSAJI Isetan Beauty Apothecary shop starting from June 17.

Following the event, the scents will be available for nationwide purchase on June 24 (Wed), with each 45mL bottle priced at ¥7,150 (tax included).

Fragrance Descriptions:

• - until #01: A scent reminiscent of anticipation and farewell, perfect for evoking feelings of upcoming reunions. Bright citrus notes of lemon and sweet orange blend with fresh mint and watery elements, softened by a hint of anise sweetness. The warm base of amber, patchouli, and cedar wood creates a lingering sensation.

• - until #02: This fragrance embodies the experience of a summer sky filled with cumulus clouds, featuring fresh top notes of grapefruit, lemon, and the green skin of peaches. As the scent evolves, creamy sweetness from ripe peaches and gardenias emerges, culminating in a soft, fruity floral finish led by white musk and sandalwood.%0A

Exclusive Digital Gifts

To enhance the experience, OSAJI will offer unique merchandise during the event. Shoppers spending over ¥8,800 can choose between an original one-handle bag or a square mesh pouch, perfect for organizing skincare or makeup items. In addition, those purchasing Ryo series items over ¥6,000 will receive a complimentary 15g Hair Moist Milk, designed to nourish and tame hair.

OSAJI's Commitment to Skincare

Founded with a respect for traditional Japanese practices, OSAJI crafts skincare products that focus on maintaining healthy and beautiful skin through mindful ingredients. The brand's philosophy revolves around minimizing allergens while promoting natural beauty. OSAJI's product range includes facial, body, hair, makeup, and fragrance categories, ensuring comprehensive skincare solutions for all.

With the popup event at Isetan, OSAJI seeks to deepen connections to personal memories through the art of fragrance, inviting visitors to explore their unique offerings in a luxurious setting.

For more information, visit OSAJI.