#Japan #Tokyo #Seven-Eleven #toilet paper #Marufuji

Seven-Eleven Japan Unveils Ultra-Long Toilet Paper

On June 12, 2023, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, launched the longest toilet paper in Japan—an ultra-long, single roll that is approximately 7.11 times the length of conventional products. This innovation aims to meet the needs of modern consumers while also streamlining usage in both homes and workplaces.

The Development Behind the Product

The ultra-long toilet paper is produced by Marufuji Paper Co., a longstanding paper manufacturer based in Fuji, Shizuoka Prefecture. Since its establishment in 1955, Marufuji has focused on quality and innovation. This new product was created in response to common consumer frustrations related to toilet paper usage. A survey conducted by Marufuji revealed that about one-third of couples experience dissatisfaction with their toilet paper, citing issues such as forgotten replacements and frequent shortages.

To address these concerns, the ultra-long toilet paper offers a staggering length of 356 meters, compared to the standard length of 50 meters found in most single rolls. This accomplishment is made possible through a patented manufacturing process unique to Marufuji, which allows for rolls exceeding 200 meters in length, dwarfing the previous record of 300 meters.

Features and Benefits of the Ultra-Long Toilet Paper

1. Less Frequent Changes: The ultra-long roll significantly reduces the need for frequent replacements, making it especially advantageous in high-traffic areas like offices and homes.

2. Compact Storage: With a diameter of approximately 125mm and an impressive length of 356m, the roll is designed to optimize storage space, providing an excellent solution for limited storage environments and emergency supplies.

3. Easy to Carry: Its compact size makes it convenient to transport during shopping, alleviating the hassle of bulky items.

4. Eco-Friendly: The absence of a core reduces waste, and the compact nature of the product enhances transportation efficiency, contributing to lower CO2 emissions.

Pricing and Availability

The ultra-long toilet paper is priced at 298 yen (tax included: 327.80 yen) and will be available in stores nationwide starting June 12. This product not only aims to improve consumer experience but also highlights a commitment to environmental sustainability.

Final Thoughts from the Development Team

A representative from the product development team expressed enthusiasm for the impact of this innovative toilet paper. Drawing inspiration from consumer feedback regarding the hassle of frequent replacements, multiple iterations led to the creation of Japan's longest toilet paper. The slight increase in diameter allows it to fit in standard holders, adding to its practicality for various users.

The team emphasized the quality of this product, encouraging consumers to experience the benefits firsthand. The ultra-long toilet paper has the potential to simplify daily routines while being an excellent option for emergency preparedness.

Note: Prices may vary by store, and availability may change based on supply conditions. Always check the official website for the latest updates and product details.