GiGO Opens Its First Location in Shanghai: A New Entertainment Destination

GiGO Makes Its Splash in Shanghai

On March 27, 2026, GiGO officially opens its first store in Shanghai, marking a landmark moment for the brand and its expansion into the Chinese market. The location is situated within the popular "百聯ZX創趣場" shopping mall, known as a hub for subculture trends, and offers a blend of Japanese gaming culture and local creativity.

GiGO, a prominent name in the amusement industry in Japan, is operated by GENDA, which is aimed at introducing exhilarating entertainment experiences to audiences in China. Recognized for its crane games, GiGO's amusement facilities have already brought joy to many customers through mini game corners throughout Shanghai. The new GiGO store is the first major amusement complex with full-scale operations managed by local staff, emphasizing its commitment to providing immersive experiences that reflect the essence of the GiGO brand.

A Unique Concept Store

The "GiGO Shanghai百聯ZX創趣場" offers not just games, but a one-stop hub for various experiences, including:

- Amusement Facilities: Similar to its Japanese counterpart, the store features crane games and other popular arcade machines.
- GiGO Taiyaki: Known for its delicious fish-shaped pancakes filled with sweet red bean paste, GiGO introduces special themed taiyaki in collaboration with popular franchises.
- Collaboration Café: A dedicated space for fans to gather and enjoy limited-time themed merchandise and drinks inspired by beloved characters and properties.
- Merchandise Area: An area filled with unique items and official merchandise that cater to fans and collectors.

As part of its strategy, GENDA Shanghai plans to continuously introduce new content and limited events tailored to local tastes while maintaining the Japanese standard of entertainment that GiGO is known for. This combination aims to create a delightful experience for Shanghai's diverse audience while fostering a cultural exchange between Japan and China.

Grand Opening Ceremony

To celebrate this new venture, GENDA Shanghai held a grand opening ceremony on March 27, 2026, where company president Kazuhiko Ninomiya expressed excitement about the opportunity to share Japan's game center culture with the world. He emphasized the importance of bringing smiles through entertainment, transcending borders and uniting cultures.

Remarks from CEO Nobushi Takanaka

Nobushi Takanaka, president of GENDA Shanghai, commented on the strategic significance of opening GiGO in one of the world's most vibrant cities. He believes that they are establishing a bridge between Japan and China through entertainment, and he looks forward to seeing how GiGO can promote pop culture exchanges. He is eager to welcome many visitors at the new GiGO venue.

A New Taste Experience

In collaboration with Kuriko Co., GiGO is excited to present its taiyaki offerings, which are hitting the Shanghai market for the first time. These delectable treats boast a crispy exterior and fluffy interior, ensuring a delightful taste experience. The store will also feature limited-edition collaboration taiyaki shaped according to popular gaming and anime characters, adding an exclusive flair that cannot be found elsewhere.

In addition to these culinary delights, the collaboration café will host limited-time offerings of character-themed merchandise and drinks, creating a vibrant community setting for fans to interact and enjoy.

Store Details

- Name: GiGO Shanghai百聯ZX創趣場
- Location: B1, 340 Nanjing East Road, Huangpu District, Shanghai
- Access: Directly connected to Exit 1 of Nanjing East Road Station, Metro Lines 2 & 10
- Operating Hours: 10:00 AM - 10:00 PM
- Floor Area: 365m² (approx. 110 tsubo)
- Game Machines: 66 total (56 crane games & 10 music and other games)

GenDA Shanghai is committed to bringing the best of GiGO's unparalleled entertainment to China's rapidly growing amusement market, enhancing the gaming landscape while creating lasting memories for all visitors. Stepping into GiGO means immersing oneself in a dynamic gaming oasis, and this venue aims to establish its place as a beloved destination for fans of all ages in Shanghai.