Major International Leaders Gather for the 55th WTCA Global Business Forum in Marseille, France

55th WTCA Global Business Forum: A Hub for International Collaboration

In early April 2025, Marseille, France, played host to the 55th Global Business Forum organized by the World Trade Centers Association (WTCA). This significant event attracted over 400 leaders from more than 50 different countries, making it a melting pot of innovation, ideas, and opportunities. With a firm commitment to enhancing the global business community, the forum sought to address the complexities of international trade in today's shifting landscape.

The four-day affair, held from April 6 to April 9, was designed to equip attendees with insights on the evolving dynamics of global commerce. The forum’s theme, “The Gateway to the Mediterranean,” aptly represented Marseille's position as a vital entry point for business and trade between Southern Europe, North Africa, and the Middle East. The event was especially notable for its focus on sustainable practices and cross-border investment opportunities.

Attendees included influential figures from the business world, government, academia, and international organizations. Throughout the forum, participants gained valuable knowledge through numerous workshops, keynote addresses, and panel discussions. The sessions covered various topics, including the importance of free trade zones, the impact of real estate investments, and sustainable development efforts.

In addition to the educational offerings, attendees engaged in over 500 B2B meetings aimed at fostering meaningful connections and partnerships. This matchmaking platform facilitated direct interactions between delegates and local businesses, showcasing Marseille's increasing relevance in the international market. The forum also featured a real estate summit for the first time, where experts discussed commercial real estate's role in economic growth and the continuing evolution of infrastructure.

John E. Drew, the Chairperson of the WTCA, emphasized that the annual forum serves as a powerful reminder of the possibilities that arise when global business leaders come together with a collaborative spirit. He noted the importance of WTCA's commitment to encouraging fair trade practices and maintaining open markets, which are crucial in fostering international investment and economic development.

Angela Ellard, Deputy Director-General of the World Trade Organization (WTO), participated in a session entitled “Global Outlook: Navigating Trade and Investment Trends in 2025.” She provided insights into how new trade policies, tariffs, and regulations could impact stakeholders internationally. Her remarks underscored the need for businesses to consider both immediate and long-term effects when making strategic decisions in unpredictable economic climates.

As the forum concluded, a ceremonial dinner marked the announcement of the next year's host. The 56th WTCA Global Business Forum is set to take place in Philadelphia, USA, from April 19 to 22, 2026, a testament to the enduring partnership and the shared vision among members of the WTCA. Benoit Vincent, Managing Director of WTC Marseille Provence, expressed pride in the event's success and the vital role Marseille plays in shaping the future of international trade.

In summary, the 55th WTCA Global Business Forum not only encouraged dialogue and networking but reinforced the essential nature of collaboration in today's competitive global landscape. The event showcased how the WTCA's vast network can empower businesses by providing access to international markets and fostering innovative solutions for the challenges that lie ahead.