#Japan #Osaka #Belle Maison #Hotcott #RELIVE

New Launch: RELIVE and Belle Maison Collaboration

In an exciting new venture, RELIVE, the functional wear brand, collaborates with Belle Maison's renowned warm innerwear product, Hotcott. This partnership marks the introduction of the 【RELIVE Collaboration】 Cotton Blend Warm Innerwear, a long-sleeve crew neck designed exclusively for women. Starting from September 29, 2025, fashion enthusiasts can purchase this innovative piece for the price of 8,990 yen (including tax) at Belle Maison's online store.

About Hotcott

Since its debut in 2011, Hotcott has established itself as a favorite among consumers, with over 16 million units sold to date. This original innerwear series from Belle Maison features a gentle blend of cotton, designed to provide warmth and comfort without irritating the skin. Hotcott garments are recognized for their effective moisture-wicking and heat-retention capabilities, making them ideal for the colder months. The unique cotton blend not only feels soft but also offers +1.0°C warmth compared to synthetic alternatives, along with improved moisture retention, which is approximately 2.5 times better than its competitors.

As personal health awareness rises post-pandemic, the collaboration highlights the importance of taking care of one's body, addressing the need for comfortable and beneficial innerwear. The partnership aims to merge RELIVE's expertise in health-supporting clothing with Hotcott's signature softness and warmth.

What is RELIVE Wear?

RELIVE operates under the mission of enhancing health and happiness for individuals worldwide. Their products, known as RELIVE Wear, utilize infrared rays to promote blood circulation simply by wearing them. Featuring advanced technology, RELIVE garments incorporate special ink mixed with a variety of minerals to enhance performance and provide a daily boost for active lifestyles. This partnership seeks to combine RELIVE's innovative print design with Hotcott's skin-friendly materials, ensuring both comfort and warmth are prioritized. Careful consideration is given to the print placement and techniques used to minimize skin irritation, proving advantageous through in-house testing at Belle Maison.

The New Innerwear Specifications

The newly developed innerwear features a longer cut that minimizes exposure while incorporating moisture-wicking thermal materials, ensuring that wearers stay warm even with a lightweight design. This collaboration not only aims to provide physical support with RELIVE's unique design but also brings stylish comfort to everyday clothing. Here are the specifications for the upcoming product:

• - Product Name: 【RELIVE Collaboration】 Cotton Blend Warm Innerwear, Long Sleeve Crew Neck for Women
• - Price: 8,990 yen (tax included)
• - Color: Black
• - Sizes: M, L, LL

For more details, customers can check the product page at: Belle Maison Hotcott

About Belle Maison

Founded in 1976 by Senshukai Co., Ltd., Belle Maison is a reputable mail-order brand committed to delivering quality products suited for various lifestyles and life stages. Their online store, Belle Maison Net, offers a wide range of original items including fashion, interior goods, and character products. Belle Maison continuously seeks to meet customer needs through innovation and excellence.

Customer Support

For inquiries, customers can reach the Belle Maison Call Center at 06-7739-2657, available from 10 AM to 5 PM (excluding Sundays and holidays). Please note that call charges apply.

As Belle Maison celebrates its 70th anniversary in 2025, the company remains dedicated to bringing joy and satisfaction into everyday lives by providing high-quality products and services. The passion for creating delightful experiences for women will continue to drive Belle Maison forward in the future.