#Japan #Interior Design #WHO #Shinjuku, Tokyo #La Touche Originale

WhO Expands Its Collection with Artistic Collaborations

WhO, a renowned wallpaper brand operated by Nohara Group Inc., has just announced an exciting new release in collaboration with the celebrated French wallpaper brand La Touche Originale. On May 13, 2025, WhO will introduce 15 stunning designs, comprising 21 distinct pieces that promise to transform any interior space.

This fresh line-up boasts a variety of artistic and bold representations, including botanical motifs and vibrant color accents that reflect a dynamic aesthetic. These designs not only capture the essence of nature but also feature lively human figures, making them perfect for those looking to create a statement in their living spaces.

A Glimpse at the New Collection

Among the new additions, you can expect an array of patterns that embrace the beauty of the outdoors. One design, inspired by the urban landscape of New York City, stands out with its unique and playful vibe. Each pattern brings with it a sense of depth and dynamism, ensuring that any room adorned with these wallpapers will feel uplifted and full of life.

For those interested, a full listing of the new designs is available on WhO's website: Check it out here.

Origin of La Touche Originale

La Touche Originale, known for its innovative approach to wallpaper design, collaborates with contemporary artists to reflect current trends through a diverse range of patterns. This brand has carved a niche for itself by offering unique collections that resonate with modern design sensibilities, embodying creativity and artistic expression.

Details of the New Series

• - Series: La Touche Originale
• - Model Numbers: LTCH123 - LTCH143
• - Price: ¥7,200/m (excluding tax and shipping)

Selected Designs in the Collection

• - Cliff / LTCH125
• - Planície / LTCH130
• - Jardin secret / LTCH133
• - Subtle Organic / LTCH135
• - Tropical Gardens / LTCH138

About WhO

Founded in 2015, WhO aims to create beautiful and beloved spaces. The brand strives to explore new expressions and has quickly gained recognition, such as winning the Good Design Award in 2016. With over 2,800 distinct patterns, WhO collaborates with interior designers and a variety of creators to bring forth a rich palette of wallpaper designs that cater to diverse tastes and aesthetics.

As the renovation and remodeling market continues to expand in Japan, WhO is committed to responding to the growing demand for aesthetically pleasing wallpapers that enhance both residential and commercial spaces. By focusing on customized designs produced on a made-to-order basis, the brand effectively minimizes waste while maintaining high standards of quality.

WhO adopts a sustainable business model by utilizing digital catalogs, which significantly reduces CO2 emissions compared to traditional paper catalogs. Their commitment to sustainability extends to using GREENGUARD Gold certified inks, ensuring minimal VOC emissions from indoor environments, thus prioritizing both the health of consumers and environmental well-being.

For more information about WhO, visit their website.

About Nohara Group Inc.

Nohara Group Inc. positions itself at the forefront of transforming the construction industry with the mission of “CHANGE THE GAME,” making the sector more creative, engaging, and updated. Their focus is on leading the charge towards integrating and revolutionizing the supply chain while contributing to lowering waste and CO2 emissions. Nohara Group is committed to achieving sustainable growth by improving productivity and fostering innovative work practices across the construction landscape.

For more details, you can visit Nohara Group's site.