Exciting News: San-X Opens Its Second Overseas Store in Seoul!

San-X Opens Its Second Overseas Store in Seoul

San-X Co., Ltd. is thrilled to announce the opening of its second overseas official store, Rilakkuma Sumikkogurashi PLUS by San-X, set to open on September 25, 2025, in the stylish Lotte Department Store located in Charmshil, Seoul. This exciting venture comes as a response to the overwhelming success of the first official store which opened in Hongdae, South Korea, on March 28, 2025.

A Rapid Expansion

The popularity of San-X characters has skyrocketed not just in Japan but also internationally. Following a successful POP-UP SHOP and nationwide tours across Asia and the USA, the company witnessed a positive reception from both local and inbound fans. Given the success of the first store, the decision to open a second location merely months later emphasizes how beloved characters like Rilakkuma and Sumikkogurashi resonate with international audiences.

A Photogenic Haven

The new store promises to be a delightful experience, featuring multiple photo spots themed around its iconic characters. Among these, a special photo opportunity designed like Rilakkuma's cozy home will allow fans to capture adorable moments as if they were visiting the charming bear's residence. Additionally, there's a Sumikkogurashi photo spot styled like a quaint café, where guests can step into a whimsical coffee shop environment resembling scenes from their favorite series.

Exclusive Merchandise Launch

In celebration of the new store opening, an exciting range of products will be available exclusively at this location! Building on the success of the first store's exclusive Korean Hangul Stickers, a second batch of these popular items will be released, alongside approximately 20 new limited-edition items. These items include original San-X products, Korean-exclusive licensed goods, and unique store designs like PHOTO CARDS and NAME STICKERS that fans cannot find elsewhere.

Special Opening Event

To further celebrate this launch, the Charmshil store will have exclusive commemorative goodies available to customers. Shoppers spending 50,000 won will receive a limited edition original membership card, designed especially for this store, with two different designs. Additionally, for purchases over 100,000 won, an original desk calendar will be gifted.

Please note that these promotional items are limited and will be distributed on a first-come, first-served basis.

Stay Connected

Fans can expect exciting updates, including potential greeting events featuring Rilakkuma and Sumikkogurashi. More information about the opening and upcoming events will be made available through the store's official social media platforms:

- X (Twitter): @RKSG_PLUS_KR
- Instagram: @rksg_plus_kr

Store Information

- Store Name: Rilakkuma Sumikkogurashi PLUS by San-X
- Opening Date: September 25, 2025
- Location: 2nd Floor, Lotte Department Store, Charmshil
- Business Hours: Monday-Thursday 10:30 AM - 8:00 PM, Friday-Sunday 10:30 AM - 8:30 PM (following department store hours)

About San-X Co., Ltd.

San-X is renowned for its creation of over 1,000 unique characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. The characters exude a charm that combines cuteness with humor, drawing in audiences through various original products, licensing ventures, events, and multimedia promotions. Each character embodies a gentle kindness, making them relatable and endearing to many fans around the globe.

Explore more about San-X on their official website.

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