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Ancient Crunch Expands Its Reach with Whole Foods Partnership

Ancient Crunch, the innovative parent company behind the beloved snack brands MASA and Vandy, is making significant strides in the food industry with the launch of its products at Whole Foods Market. This exciting development means that Ancient Crunch products will now be available in 400 Whole Foods locations across the nation, solidifying their position as a key player in the premium snack market.

A Milestone for Ancient Crunch

The partnership with Whole Foods represents a pivotal moment for Ancient Crunch as it continues to grow nationally. Known for its commitment to quality and traditional food preparation methods, Ancient Crunch has a foothold in the natural and organic food sector, which is increasingly vital to health-conscious consumers.

Co-founders Seth Goldstein and Steven Rofrano expressed their enthusiasm about this new venture, stating, "We’re extremely excited to be bringing MASA and Vandy to their shelves and view this launch as the next step in our mission to bring real food to everyone." This reflects their overarching goal of offering consumers genuine and wholesome snack food options.

The Products

MASA is a signature product made from organic, nixtamalized corn, fried exclusively in 100% grass-fed beef tallow. This commitment to quality ensures that every chip maintains authentic flavor free of industrial seed oils. The use of ancestral cooking methods highlights the brand’s dedication to maintaining high nutritional standards without compromising taste.

The Vandy brand extends this philosophy to kettle-style potato chips, which are also cooked in grass-fed beef tallow. With its simple yet bold ingredients, Vandy aims to deliver nostalgic flavors that resonate with consumers looking for clean snacking options devoid of artificial additives or fillers.

Both brands will feature an array of flavors in Whole Foods locations, including:

• - MASA Original Flavor
• - MASA Lime
• - Vandy OG
• - Vandy French Onion

This diverse selection allows consumers to choose snacks that not only taste great but align with their health values.

Growing Presence in Retail

The availability of MASA and Vandy in Whole Foods is a significant expansion for the brands, which are already found in over 3,000 stores nationwide. This includes retail partners like Sprouts, Target, and Erewhon, among others, indicating a strong consumer demand for healthier snack alternatives. Additionally, customers can also purchase these products on popular platforms like Amazon, ensuring accessibility for a broader audience.

The Philosophy of Ancient Crunch

At its core, Ancient Crunch adheres to the belief that the most nourishing foods are rooted in tradition. They are devoted to reviving real-food cooking methods and prioritize using uncompromising standards in their product formulations. This translates to snacks that are not only clean and nutritious but also incredibly satisfying.

The brand’s approach is a response to a growing trend among consumers who are becoming increasingly discerning about the foods they choose to buy. With a clear focus on real ingredients and an authentic cooking process, Ancient Crunch positions itself as a health-forward alternative in a crowded snack market.

As Ancient Crunch continues to expand its footprint in premium grocery stores across the nation, its partnership with Whole Foods marks another important step forward, making it easier for consumers to access high-quality snacks that align with their health-conscious values. This launch not only elevates the visibility of MASA and Vandy but also reinforces Ancient Crunch’s commitment to transforming the snack food industry.

Ancient Crunch is set to unveil even more exciting partnerships and product offerings in 2026, continuing its innovative journey in crafting better-for-you snack options for everyone.