MSU Federal Credit Union Unveils Innovative Buy Now, Pay Later Feature to Enhance Financial Flexibility

MSU Federal Credit Union Enhances Member Experience with BNPL Feature

In an era where consumer preferences are rapidly evolving, Michigan State University Federal Credit Union (MSUFCU) stands out by introducing a new Buy Now, Pay Later (BNPL) feature designed to empower its members financially. This feature reflects the increasing demand for flexible payment options, which have become a significant factor in purchasing decisions.

With assets exceeding $8 billion and nearly 400,000 members, MSUFCU is committed to providing innovative solutions that prioritize members' financial well-being. The BNPL feature allows members to split eligible debit card purchases into easily manageable installments directly within the MSUFCU digital banking platform. This unique offering not only enhances the budgeting process but also provides members with improved transparency and control over their finances.

“Our investment in BNPL is a direct response to the needs of our community,” stated Ben Maxim, Chief Technology Officer at MSUFCU. “We aim to provide our members with a secure and seamless payment method that fits within their financial lifestyle.” This commitment to innovation highlights MSUFCU’s dedication to making banking easier and more accessible for its customers.

To implement this feature, MSUFCU collaborated with equipifi, a leader in BNPL solutions for financial institutions. This partnership utilizes an advanced application programming interface (API) to generate personalized BNPL offers tailored to individual members’ financial profiles. By doing so, MSUFCU enhances the member experience and encourages smarter budgeting practices.

Bryce Deeney, CEO and co-founder of equipifi, emphasized the importance of integrating BNPL options within the banking landscape. “It’s essential for financial institutions to meet the evolving needs of consumers,” said Deeney. “MSUFCU's proactive approach shows their commitment to providing a banking experience that is centered around the needs of people.”

The introduction of BNPL features like this has garnered attention across the industry, as more consumers express a preference for flexible payment methods. With this service, members can make significant purchases without the immediate financial strain, ultimately promoting smarter financial habits.

This offering is particularly relevant to the younger demographic, who often seek out financial services that align with their unique buying behaviors. By adapting to these preferences, MSUFCU not only enhances its service offerings but also strengthens its relationship with a critical segment of its membership base.

In addition to being recognized for innovation, MSUFCU has received various accolades for its workplace environment, including being named a Best Credit Union to Work For and a Top Workplace by Detroit Free Press. Their focus on creating a positive organizational culture complements their commitment to member satisfaction and financial empowerment.

As MSU Federal Credit Union continues to navigate the changing financial landscape, innovations like the BNPL feature signal an exciting step forward in how financial services can adapt to the needs of modern consumers. For more information on MSUFCU’s Buy Now, Pay Later feature, visit [msufcu.org/buynowpaylater]() and discover how this new offering can elevate your financial management experience.

Founded in 1937, MSUFCU proudly serves its members from its headquarters in East Lansing, Michigan, with a wide range of financial products and services designed to enhance their financial health. With 36 branches and a commitment to community engagement, the credit union remains focused on its mission to be a leader in the financial industry.

About equipifi

Equipifi is recognized as a premier Buy Now, Pay Later platform in the U.S., dedicated to empowering financial institutions by seamlessly integrating BNPL options into their existing banking systems. Learn more about equipifi at [equipifi.com]() and see how they are transforming the financial landscape for institutions nationwide.