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Sol de Janeiro Introduces Intense Perfume Mist

In a remarkable addition to its fragrance lineup, Sol de Janeiro, the global beauty brand celebrated for revolutionizing the concept of fragrance mists, has unveiled its new product — Intense Perfume Mist. This latest offering is set to redefine the boundaries of body fragrance by delivering a significantly richer, bolder, and impressive scent intensity that lingers on the skin for as long as 10 hours.

The inspiration behind the Intense Perfume Mist draws from the warm, vibrant energy synonymous with Rio de Janeiro, encapsulating the essence of its renowned golden hour. Building on the legacy of the brand's iconic Cheirosa line, which has attracted a devoted following worldwide, this new formulation aims to cater to a growing demand from consumers seeking longevity in their fragrance experiences. With the Intense Perfume Mist, consumers can expect a deeper connection with their favorite scents, as it enhances the sensory journey of fragrance application.

A New Chapter in Fragrance

The launch of Intense Perfume Mist introduces a unique dimension by combining a more concentrated formula with what Sol de Janeiro refers to as a “signature solar ambery accord.” This blend creates a richer, more vibrant expression not only of the existing scents from the Cheirosa collection but also introduces an exciting new fragrance: the Cheirosa 74. Unlike any other, this golden gourmand fragrance features inviting notes of ripe pineapple and orange flower, along with the beloved solar ambery accord.

Since the original introduction of Cheirosa Perfume Mists, the brand has inspired countless individuals to integrate fragrance into their daily routines. The Intense Perfume Mist serves as a perfect complement to the classic mists, allowing users to build a versatile fragrance wardrobe that suits various occasions and moods throughout the day. The lighter core scents can be used for a refreshing daytime fragrance, while the richer Intense mists offer an opulent sensory experience for evening wear.

Performance Meets Elegance

Notably, the Intense Perfume Mist is designed not just for immediate appeal but also for a significant lasting impression. Consumers can anticipate a fragrance that declares its presence with confidence right from the first spray. Reports indicate that 89% of users noted an immediate and impressive impact upon application, confirming its position in the realm of prestige fragrances that bridge the gap between body mists and fine perfumes.

The vibrancy of Sol de Janeiro’s new campaign is brought to life by the multifaceted Brazilian artist, IZA, known for her energetic spirit and authenticity. As the face of the Your Endless Summer campaign, she reflects the cultural richness of Rio, capturing the magnetic essence of the city in a series of breathtaking visuals along Ipanema Beach. IZA expressed her enthusiasm for the collaboration, noting that each scent transports her back to her roots, blending artistry with self-expression.

The Collection

The Intense Perfume Mist collection comprises several captivating variants:

• - Cheirosa 62 Intense Perfume Mist: A sumptuous gourmand aroma distinguished by roasted pistachio and vanilla abounding in a warm solar ambery finish.
• - Cheirosa 59 Intense Perfume Mist: A euphoric blend featuring white orchid and creamy sandalwood, topped with the signature solar ambery undertone.
• - Cheirosa 91 Intense Perfume Mist: A floral delight combining Rio Pink Rose and juicy lychee, delivering a fresh yet captivating essence.
• - Cheirosa 74 Intense Perfume Mist: The golden gourmand based around ripe pineapple and orange flower, celebrating the vibrant spirit of the Arpoador Beach.

These exquisite mists will be available for purchase in 90 mL bottles for $34 starting August 23, 2026, exclusively at Ulta Beauty and on soldejaneiro.com. The launch will then extend to Sephora and other retailers by September 29, 2026.

To promote this sensory exploration, Sol de Janeiro is initiating a comprehensive global campaign that not only shares the story behind Intense Perfume Mist but also invites audiences to delve into the experiences of joy, self-expression, and artistry that the brand epitomizes. The Intense Perfume Mist represents a new era in prestige body fragrance and a deeper relationship with its consumers, affirming the importance of continuously evolving with their desires for a longer-lasting scent experience.