#Japan #Tokyo #Kuramae #iichiko #Nomura Shoten

Explore the Kuramae District at the Kurameguri Event

Tokyo’s Kuramae area is set to host a unique event that merges local culture with the authentic flavors of Japan. From April 10 to April 17, 2026, the Kurameguri event invites participants to traverse the streets while enjoying specially crafted drinks made with the premium barley shochu, Iichiko.

A New Way to Experience Kuramae

This interactive event will take place across four distinctive venues, each offering its own interpretation of Iichiko in innovative cocktails. As attendees wander through Kuramae, they will not only enjoy remarkable flavors but also immerse themselves in creative spaces that express the artistic essence of the neighborhood. Each bar will showcase creative posters from Iichiko, allowing visitors to dive deep into the brand's rich world.

Participants are encouraged to collect stamps by ordering drinks at different venues. With every drink purchased, patrons will receive a stamp; gathering three stamps qualifies them for a chance to win exclusive Iichiko merchandise through a lottery.

Event Details

• - Event Name: Kurameguri — Explore Kuramae with Iichiko
• - Dates: April 10 - April 17, 2026
• - Location: Four selected venues in the Kuramae area, Tokyo
• - Highlights:

- Exclusive cocktails featuring Iichiko
- Stamp rally for exciting prizes
- Display of creative Iichiko posters

The grand finale of the event will occur on April 18 at Bar Phase, featuring a closing celebration that all are welcome to attend—subject to the opening hours of each participating venue.

Why Kurameguri?

The Kurameguri event is designed to showcase the rich tapestry of collaboration within Kuramae, an area recognized for its thriving craft and creative scene. By aligning local businesses under the Iichiko brand, the event aims to transform the entire district into a cohesive experiential space, celebrating both the product and the culture surrounding it.

Meet the Collaborators

Nomura Shoten

The driving force behind this event is Nomura Shoten, a Takino-mi liquor shop located in Kuramae, Tokyo. They specialize in curated selections of craft gin, craft beer, and shochu, providing unique food pairings that enhance the drinking experience.

Sanwa Shurui Co., Ltd.

As the esteemed producer of Iichiko, Sanwa Shurui Co., Ltd. was established in 1958 and is involved in a wide array of fermentation-related craft, from sake and wine to spirits and food products. Their innovative approach makes them a leader in the brewing industry. Their headquarters is situated in Usa City, Oita Prefecture.

Participating Venues

1. Dill Pickle Club
A stylish shop located in the Kuramae and Tori Koi areas, Dill Pickle Club specializes in vintage furniture and decorative items. Their distinctive offerings reflect the design ethos while embracing everyday utility, making them a pillar of Kuramae culture. Additionally, they boast an original apparel line called DPC BASIC.

2. The Bridge Bar & Lounge
Serving an array of cocktails, natural wines, and craft beers, The Bridge is a bar and lounge known for its dynamic atmosphere reminiscent of a NYC atelier. This venue is a community gathering spot, especially popular on weekends for its upbeat DJ events. It’s conveniently located within walking distance of Kuramae Station.

3. Yello Kuramae
As a highly favored neo standing drink bar, Yello Kuramae is recognized for its lively ambiance and scrumptious offerings, including lemon sours and fried chicken sourced from Tochigi Prefecture. With its appealing selection of natural wines and craft beers, this establishment remains a local favorite.

An Invitation to Experience Kuramae

Don’t miss your chance to experience the essence of Kuramae through the lens of Iichiko. Whether you’re a local or a visitor, Kurameguri promises an unforgettable journey through flavor, creativity, and cultural resonance. Mark your calendars for this exciting week and get ready to indulge in the best of what Kuramae has to offer!