#United States #New York #Retail Technology #Electronic Shelf Labels #Pricer Avenue™

Pricer Avenue™: A New Era for In-Store Experiences

Pricer, a pioneer in retail communication technology, has officially launched its revolutionary shelf-edge communication platform, Pricer Avenue™, at the National Retail Federation (NRF) in New York. This innovative solution aims to redefine high-value retail zones, ensuring enhanced customer experience and operational efficiency.

The Concept and Its Evolution

First introduced as a concept the previous year, Pricer Avenue™ has undergone rigorous development and pilot testing. With positive market feedback and support from independent research, the platform is now ready for commercial deployment. The powered-rail system integrates seamlessly with Pricer Plaza™, complementing their extensive electronic shelf label (ESL) portfolio.

Enhancing Retail Performance

Designed specifically for retailers aiming to improve in-store experiences, Pricer Avenue™ offers a sleek, Scandinavian aesthetic, ensuring a modern and organized look that appeals to consumers. The large-format Floating Canvas displays enable richer storytelling and clearer information about products, empowering shoppers to make confident decisions while minimizing confusion at the shelf.

Finn Wikander, Pricer's Chief Product Officer, shares, "Avenue is the communications platform of the future. Feedback from our pilot programs, including one in the UK, has been outstanding, confirming that there is a strong demand for enhanced information and immersive shopping experiences."

Customer Validation and Retailer Insights

During pilot sessions, participating retailers have reported a significant boost in promotional effectiveness and customer engagement within high-value areas. For instance, Rob Smith, Technology Officer at East of England Co-op, noted that Pricer Avenue™ is revolutionizing shelf-edge interactions and bolstering promotions in key margin zones.

Key Advantages of Pricer Avenue™

1. Prioritizing Shopper Experience

The platform's design not only appeals visually but also enhances the shopping journey. Retailers can elevate their aisles, providing a clean, branded aesthetic while delivering informative content that aids in decision-making.

2. Unlocking New Revenue Avenues

Pricer Avenue™ turns the shelf edge into a dynamic revenue generator. Retailers can launch high-impact campaigns and provide brands with the visibility needed for impactful purchasing decisions, ultimately driving profits.

3. Future-Proof Infrastructure

With a powered rail architecture designed for scalability, Pricer Avenue™ can accommodate various IoT devices and AI-driven applications, ensuring long-term adaptability while reducing upgrade costs. This modular construction supports continuous power and connectivity without sacrificing performance.

4. Streamlined Operations

The automation capabilities also streamline tasks like price changes and promotional displays, facilitating faster stock replenishment and improved operational effectiveness. The innovative snap-and-lock rail system allows for seamless adjustments, allowing staff to focus on higher-priority activities.

5. Sustainability Focus

A significant highlight of Pricer Avenue™ is its commitment to sustainability. By utilizing a battery-free design, the platform reduces environmental waste and opts for modular components that promote refurbishment and recycling, bolstering Pricer's dedication to sustainable practices.

Showcasing Innovation at NRF 2026

Pricer is set to demonstrate the full capabilities of its commercial platform at NRF 2026, alongside the latest insights from consumer research. As the retail landscape evolves, Pricer Avenue™ stands poised to reshape the in-store experience, merging technology with customer-centric solutions to foster enhanced shopping experiences.

For those attending NRF 2026, Pricer invites you to explore the future of retail and witness firsthand how Pricer Avenue™ is revolutionizing the shelf edge. Further insights and demonstrations await, promising a glimpse into the next generation of retail technology.