Unlocking the New Rules of AI Search: Insights from a Comprehensive Keyword Study

In the rapidly evolving landscape of digital marketing, understanding AI search is more critical than ever. On December 10, 2025, LANY, a leading digital marketing consultancy based in Shibuya, Tokyo, will host an informative webinar titled "AI Search: The New Rules and Why 52% of First-Place Results Aren't Cited?" This event promises to unveil new insights derived from an extensive study of 150,000 keywords, emphasizing the innovative evaluation logic that AI employs in determining information relevance and brand recommendations.

With AI search not solely relying on traditional SEO rankings, brands are urged to comprehend the nuanced differences between being cited as an information source and being explicitly recommended in AI-generated responses. But where does the key to leveraging the full advantages of AI search reside?

The webinar will feature the esteemed Hiroshi Hirai from the popular YouTube channel "SEO Research Channel," who will elucidate how the new evaluation logic differentiates citation from brand endorsement in AI search. Following this, Keita Takeuchi, president of LANY, will share practical business strategies grounded in the research findings, presenting actionable approaches such as LLMO strategies tailored to the new logic, as well as innovative KPI settings suitable for the AI era.

Participants can expect a comprehensive agenda that covers:

- Decoding the New Evaluation Logic: A breakdown of how AI determines citations and brand recommendations, supported by insights from the latest keyword research.
- Understanding Display Rates: Discovering the trends in citation rates and organic search ranking correlations, helping businesses identify where they stand in the AI landscape.
- Driving Brand Recommendations: Practical insights and recommendations for businesses to transform citations into endorsements effectively.
- Q&A Session: An opportunity for attendees to engage directly with the experts and clarify any doubts regarding the newly uncovered results.

The details are as follows:

- Date and Time: December 10, 2025, from 12:00 PM to 1:00 PM.
- Cost: Free
- Capacity: 500 participants
- Registration Deadline: December 10, 2025, by 11:59 AM.

To join, fill out the registration form available here. Please note that in case of overcapacity, a lottery system will be applied, and confirmations will be sent out by noon on the day before the event.

Lastly, LANY, as a dedicated growth partner, focuses on supporting businesses through strategic marketing and recruitment services. By embedding themselves within client teams, they endeavor to facilitate sustainable growth through tailored digital marketing solutions.

For further inquiries about this webinar, please reach out to Suzuka Kurogi at [email protected]. Don't miss out on this opportunity to enhance your understanding of AI search and its implications for your marketing strategies!