#Japan #Tokyo #Sea Urchin #Matsusaka Beef #Oreno

Oreno Matsusaka Beef & Sea Urchin Festival 2025

This summer, indulge in a spectacular culinary celebration at the Oreno Matsusaka Beef & Sea Urchin Festival, organized by Oreno Co., Ltd. Located in Chuo City, Tokyo, the event will run from July 22 to August 31, 2025, showcasing the exquisite flavors of Matsusaka beef and fresh sea urchin. Restaurants like Oreno French and Oreno Italian will offer a staggering variety of over 130 unique dishes, crafted by talented chefs who specialize in each culinary style.

What Makes Matsusaka Beef So Special?

Matsusaka beef, recognized as one of Japan's top three wagyu varieties, is renowned for its exceptional marbling, tenderness, and rich flavor. It's truly a gourmet treat perfect for special occasions. During this festival, each participating restaurant will create exclusive menu items featuring this luxurious ingredient, making every visit a unique culinary adventure.

Discover Specialty Menus Across 44 Restaurants

Each of the 44 participating locations will have its own signature dishes that highlight both Matsusaka beef and sea urchin. Here are just a few tantalizing options you can look forward to:

• - Oreno French Shibuya: Charcoal-Grilled Matsusaka Beef Steak
• - Oreno French & Italian Ebisu: “UNI” Bonarara
• - Oreno French Tokyo: Matsusaka Beef Roast Beef
• - Oreno Italian Omiya: Grilled Sea Urchin and Aonori Rice with Sea Bream Consommé
• - Oreno Pizzeria: Foie Gras and Matsusaka Beef Rossini-style Pizza
• - Oreno Soba: Matsusaka Beef, Sea Urchin, Ikura, and Tuna Donburi
• - Uosumi Akihabara: Tartare with Matsusaka Beef, Sea Urchin, and Fresh Fish
• - Oreno French & Italian Shinsaibashi: Matsusaka Beef Rossini

This selection is just a glimpse of what the festival has to offer. Make sure to check the festival’s detailed webpage for a complete list.

Earn More with the Oreno App

During the festival, guests can also take advantage of a special promotion through the Oreno app, earning 10 times the usual points on visits! Instead of the standard 5 points, you will receive 50 points during this promotional period. Don’t miss this chance to enjoy exceptional dishes while getting rewarded.

Festival Overview

• - Dates: July 22 (Tue) - August 31 (Sun), 2025
• - Participating Locations: Oreno French, Oreno Italian, Oreno Yakiniku, Oreno Yakitori, Oreno Kappo, Oden, Oreno Soba, and others (total of 44 locations)*

To learn more about the festival, visit the official site: Oreno Matsusaka Beef & Sea Urchin Festival 2025.

About Oreno Co., Ltd.

Founded in November 2012, Oreno Co., Ltd. has revolutionized the dining experience by providing Michelin-star quality food at accessible prices. The visionary behind this innovative enterprise, Takashi Sakamoto, has established a diverse range of brands, including Oreno Italian and Oreno French, with over 40 locations centered in Ginza, Tokyo. The company consistently raises the bar with high-quality dishes while also venturing into new culinary concepts, like the recently opened locations Oreno French GRILL & WINE in Akihabara and Oreno Robata.

• - Company Name: Oreno Co., Ltd.
• - CEO: Takashi Tateishi
• - Location: 7th Floor, Tomita Building, 8 Chome-3-10 Ginza, Chuo City, Tokyo
• - Established: November 1, 2021
• - Business Type: Restaurant Industry
• - Capital: ¥50 million
• - Website: Oreno

Mark your calendars for this exquisite food festival where you can savor the best of Matsusaka beef and sea urchin, exclusively crafted by expert chefs across Oreno's renowned locations. Don’t miss out on this luxurious summer treat!