Experience the Art of Letter Writing: Japan Hallmark and Fumibito's Unique Collaboration

Celebrate the Joy of Letter Writing with Japan Hallmark and Fumibito

On July 1st, 2026, a special collaboration between Japan Hallmark and Fumibito, a unique letter exchange community, will kick off a campaign dedicated to the joys of handwriting. The event coincides with Fumitsuki Fumi no Hi (Letter Writing Day), emphasizing the beauty of personal communication through letters.

About the Campaign

The campaign spans from July 1 to July 26, 2026, and includes two primary components: a social media campaign and an exclusive member campaign.

Social Media Campaign Details

From July 1st to July 26th, participants can enter by following both Japan Hallmark and Fumibito on their social media accounts. They need to re-share the campaign post on X and like the announcement on Instagram while sharing their thoughts on letter writing. Participants will have a chance to win:

- A curated selection of Hallmark products (letter sets, cards, etc.)
- A three-month membership to Fumibito

Moreover, the campaign will allow both existing and new members of Fumibito to enjoy a trial period or a discounted membership.

Member Campaign for Fumibito Users

The community will benefit from a special discount code available through Japan Hallmark’s online store, providing 20% off the trial membership to Fumibito participants. This special offer is valid from July 1 to September 30, 2026.

The Revival of Letter Writing

In an era dominated by digital communication, letter writing is experiencing a renaissance as a heartfelt medium for expression. Many young people are expressing a desire to engage in correspondence, with the therapeutic act of writing letters gaining renewed interest.

People are now longing for the delightful anticipation of checking their mailboxes, cherishing moments of authentic connection with friends through thoughtful letters. Fumibito provides a safe platform that allows individuals to engage in letter writing without disclosing personal information. Since its inception in 2009, Fumibito has created a community of approximately 3,500 members, facilitating around 130,000 letters exchanged yearly.

Who Can Participate?

- Individuals who enjoy collecting letter sets but may not have the opportunity to use them.
- Those looking to distance themselves from the constant buzz of social media and savor slower interaction through letters.
- Anyone wishing to create a peaceful time for themselves by reconnecting with the simple pleasure of writing to a friend.

Year after year, the partnership between Japan Hallmark and Fumibito has garnered positive feedback from letter writing enthusiasts across the country, and the excitement for the third campaign edition is rapidly growing.

How to Get Involved

To participate in the social media campaign, make sure to follow:

For a deeper look into Fumibito's offerings, a promotional video can be found here.

Together, let’s cherish the art of letter writing and create beautiful moments with our words!