New Collaboration Between Rurubu and Hachi Foods Launches Exciting Noodle Sauces

A Tasty Journey Through Japan with New Noodle Sauces

On September 1, 2026, a delightful collaboration between the travel magazine "Rurubu" and the renowned curry manufacturer "Hachi Foods" will introduce three newly developed sauces for noodle dishes. This collaboration aims to transport diners to various regions of Japan right from their tables, providing a unique gastronomic experience.

Introducing Three New Delicious Sauces

Hachi Foods, located in Osaka, and JTB Publishing, based in Tokyo, have teamed up to celebrate regional flavors through their new range: "Tokyo Addictive Rich Oil Noodles Base," "Nagoya Intense Spicy Taiwan Mixed Noodles Base," and "Osaka Dashi Umami Rich Spice Curry Udon Base." With these new releases, the collaboration series has expanded its lineup to 20 items, with over one million servings sold annually.

This exciting launch focuses on three major cities: Tokyo, Nagoya, and Osaka, featuring signature dishes that reflect their culinary heritage. Tokyo's popular oil noodles, Nagoya's spicy Taiwan mixed noodles, and Osaka's unique spice curry udon showcase the regional tastes that have been loved for generations.

A Growing Trend in Noodle Sauce Market

The demand for noodle sauces has seen significant growth in recent years, particularly following the pandemic, which led to an increase in home cooking. Consumers are looking for convenience and variety in meal options, choosing noodles as a staple for both lunch and dinner. With rising prices and evolving dietary preferences, this new collaborative series meets the modern family’s need for quick but flavorful meal solutions.

Hachi Foods's "Rurubu x HACHI Collaboration Series" delivers an enjoyable dining experience that makes every meal feel like a trip around Japan. While previously focused on curry products, Hachi Foods is now branching out into noodle sauces to further enhance the travel-inspired dining experience.

Culinary Innovation Behind Each Sauce

Tokyo Addictive Rich Oil Noodles Base

- This unique sauce combines a base of Chinese-style soup stock and soy sauce, enhanced by the fragrant notes of sesame oil for a rich and savory flavor.
- Added cubed pork brings in a satisfying texture, perfect for noodle dishes.

Nagoya Intense Spicy Taiwan Mixed Noodles Base

- Featuring deep tastes from a thick red miso soy sauce, this sauce delivers layers of flavor.
- Its delightful garlic punch and a kick from Sichuan peppercorns create a deliciously addictive spice.

Osaka Dashi Umami Rich Spice Curry Udon Base

- Crafted with Osaka's signature spice curry, this sauce combines the essence of traditional dashi ingredients—kombu, bonito flakes, and sardines—bringing rich umami and fragrant spices together.
- Spices such as cumin, coriander, and cardamom enhance the aromatic experience, making it a versatile addition to any meal.

Each sauce allows consumers to enjoy high-quality, authentic flavors, whether used hot or served cold.

Product Details

- Tokyo Addictive Rich Oil Noodles Base: 110g, with a shelf life of 18 months.
- Nagoya Intense Spicy Taiwan Mixed Noodles Base: 120g, with a shelf life of 18 months.
- Osaka Dashi Umami Rich Spice Curry Udon Base: 200g, with a medium spice level; shelf life of 18 months.

Where to Purchase

These innovative sauces will be available through the Hachi Foods online shop starting August 19, prior to the official launch date. Links to the online platforms include the following resources: Hachi Foods Online Shop.

Conclusion

The "Rurubu x HACHI Collaboration Series" continues to create a culinary bridge between travel and unique Japanese flavors. Established in 1973, Rurubu not only focuses on travel and lifestyle information but also aims to enrich the dining experiences of consumers through authenticity and quality. With Hachi Foods’ long history as a spice and curry pioneer since its founding in 1845, this collaboration promises to expand culinary horizons while satisfying taste buds across Japan.

For more updates on the collaboration and future product launches, refer to the official websites of both Hachi Foods and JTB Publishing.