#Japan #Tokyo #Sake #Fukushima #Tokonatsu

Experience the Essence of Fukushima

From April 9 to 13, 2026, Tokyo Station will be transformed into a captivating experience of local sake and unique adventures during the 'Horo-yoi, Fukushima' event. Hosted within the B1 event space 'Square Zero,' this program will immerse visitors in beautifully crafted sake from six distinct breweries across Fukushima, offering a delightful fusion of taste, culture, and entertainment.

The Rich Heritage of Fukushima Sake

Fukushima prefecture holds a prestigious reputation in Japan's sake industry. With an impressive record of winning the top awards at the National New Sake Competition for nine consecutive years (2014-2022), and reclaiming the title for the most gold medals in 2025, this region is a proud contributor to Japan’s sake narrative. 'Horo-yoi, Fukushima' invites attendees to indulge in this rich legacy through tastings and interactions that celebrate the craftsmanship of local brewers.

Journey Through Sake with an Interactive Experience

Visitors to the event can engage with the fascinating world of Fukushima sake through a series of innovative presentations. The venue will feature an immersive comic strip that highlights the story behind each sake brewery, allowing guests to educate themselves about the brewing process while enjoying their drinks. An exciting stamp rally will coincide with this journey: after collecting stamps from all six breweries, participants can win exclusive stickers.

Here are the participating sake brewers:

• - Yamadagawa Brewery
• - Eikawa Brewery
• - Kinsuisyo Brewery
• - Yazawa Brewery
• - Homare Brewery
• - Okunomatsu Brewery

A Taste of Fukushima: Drinks and Delicacies

At 'Fukushima BAR,' guests will have the opportunity to taste recommended sake selections from the participating breweries. For those less familiar with sake, there's no need to worry! The event will include an interactive sake chart that caters to individual preferences, alongside unique games like the 'Akabeko Yabusame' (target shooting) and 'Sake Bottle Roulette,' both of which help guests choose the perfect drink in a fun way.

For those looking to explore beyond sake, the bar will also serve craft beer made in Fukushima and refreshing peach juice. Options include:

• - Full Sake Flight (6 types): 30cc x 6 cups for 1,210 JPY (tax included)
• - Choose Your Favorites (3 types): 30cc x 3 cups for 660 JPY (tax included)
• - Single Serving (1 type): 90cc for 660 JPY (tax included)

Discover Local Treasures at the Fukushima Direct Market

In addition to the beverage offerings, attendees can explore a market showcasing rare sake and a variety of special regional products that are otherwise only available in Fukushima. From traditional snacks such as Yubeshi to Aizu Basashi (horse sashimi) and grilled Egomagyoza, there are numerous treats to find that pair perfectly with your drinks.

Event Details

• - Event Name: Horo-yoi, Fukushima
• - Duration: April 9 (Thursday) to April 13 (Monday), 2026
• - Hours: 10:00 AM - 8:00 PM (April 9 opens at 1:00 PM, Fukushima BAR at 2:00 PM; final day closes at 5:00 PM)
• - Location: B1 Event Space, Tokyo Station
• - Hosted By: Tokyo Station City Association
• - Co-hosts: JR East Cross Station, East Japan Railway Company's Tohoku Headquarters and Mito Branch
• - Produced By: Tokonatsu Military Corps, an innovative planning and entertainment group led by Yusuke Watanabe

A Collaborative Initiative

This event aligns with the 'Fukushima Destination Campaign,' which runs from April 1 to June 30, 2026, focusing on attracting visitors to experience the unique offerings of Fukushima. The 'Fukushima MEGURIP' initiative celebrates connecting people with regional experiences, making this event a prime opportunity to explore Fukushima's culture and culinary delights.

For more information, visit Tokonatsu Official Site.