#Japan #TikTok Shop #Takamatsu #Local Products #47 Marche

TikTok Shop Local Launches with 47 Marche in the Spotlight

In a significant push to promote local specialties, TikTok Japan has debuted its new initiative, TikTok Shop Local, which aims to connect local products and small businesses directly with consumers nationwide. At the forefront of this exciting venture is 47 Marche (@47marche), a specialized TikTok Shop account run by IZULCA, located in Shibuya, Tokyo. This exciting project officially kicked off at the event titled TikTok Shop Local in Kagawa, held in Takamatsu City, Kagawa Prefecture.

Event Overview

The launch event took place in the iconic Takamatsu Chuo Shopping Arcade, well-known as the longest arcade in Japan. The event was co-hosted by the Takamatsu Central Shopping Arcade Promotion Association, with support from the Kagawa Prefecture and Takamatsu City. The kickoff featured prominent local creators while notable political figures, including members of the House of Representatives and the Deputy Governor of Kagawa, expressed their optimism regarding TikTok's impact in promoting regional goods.

Kickoff Event Details

• - Location: Takamatsu Marugame-cho Ichibangai Dome Square
• - Date and Time: March 28 (Saturday), 14:00 - 15:00
• - Speakers: Megumi Tozaka, Omurice Boy

TikTok Shop Live Streaming

The live streaming sessions followed the kickoff event, organized as part of this two-day event. The streaming schedule was:

• - March 28 (Saturday): 15:00 - 19:00
• - March 29 (Sunday): 10:00 - 14:00

Influential creators, including Ayaka Ooyakata and Shunichi Ozasa from 47 Marche, as well as Mihoko Miyauchi from SATOIRO SHOP, presented Kagawa's delicacies. Audience engagement was notable, with comments such as, “I had no idea Kagawa had such special products!” echoing the growing awareness of local treasures.

Highlights from 47 Marche

During the live event, viewers were introduced to a range of Kagawa's specialty products, which included:

• - Konpira Ye - Authentic Sanuki Udon
• - Omori-ya - Green Pepper Pickles
• - Sakai Soy Sauce - Mikan Soy Sauce
• - Aki Suisan - Fresh Squid Somen
• - Fujimura TSK - Bone-In Chicken
• - Shodoshima Healthy Land - Olive Oil and Olive Noodles
• - Manno Sunflower - Sunflower Oil
• - Salt Lake Hiketada ADOMILK - Dairy products
• - Mitoyo Moringa - Moringa Powder and Tea
• - Frau Kobe - Jewelry like rings and necklaces

Audience Engagement

The event successfully attracted a significant amount of attention, with over 1.7 million viewers tuning in online to experience the vibrant local shopping scene from the comfort of their homes. The live demonstrations allowed participants to engage closely with the unique offerings from the Takamatsu Central Shopping Arcade.

Moving Forward

IZULCA's 47 Marche is dedicated to its mission of revitalizing local economies by introducing and selling regional specialties. With the success of the Kagawa launch, TikTok Shop Local is set to expand to various locations across the country. IZULCA aims to continue leveraging its platform to facilitate regional economic growth and empower local businesses by connecting them to wider audiences through innovative digital commerce strategies. The excitement generated by this event marks a promising step towards a more vibrant and interconnected marketplace for local artisans and producers.

In conclusion, TikTok Shop Local not only demonstrates the power of social media in commerce but also signifies a fresh wave of opportunities for small businesses seeking to thrive in a digitally-oriented world. As the initiative rolls out nationwide, the experiences shared from Kagawa will serve as a blueprint for future events aimed at local product promotion.