Innovative Pet Memorial Hourglass Keeps Memories Alive with a Personal Touch

In a heartfelt initiative to support pet owners through their grief, Dear Pet, a specialized pet memorial brand run by In Loving Memory Co., has joined forces with custom jewelry creator Kei Uno. Launching on August 1, 2025, they will unveil a unique memorial hourglass that encases a beloved pet's ashes, skillfully designed to honor the precious moments shared with our furry friends.

Background of the Collaboration

Acknowledging the social issues surrounding pet loss, Dear Pet focuses on addressing the emotional needs of grieving pet owners. With a commitment to aiding in meaningful farewells and memorialization, they operate five stores across Japan and extend their services to Taiwan. As a leading pet memorial retailer, they are dedicated to offering specialized support to those coping with the loss of their beloved companions.

Kei Uno, known for its high-quality custom jewelry and watch designs, shares a passion for creating memorable, personalized experiences through its crafts. Every piece is designed, produced, and sold in-house, enabling a seamless connection between the customer and their unique item. This partnership stems from a mutual understanding of the emotional weight of pet loss and the desire to transform sorrow into a lasting tribute.

Concept and Goal

The collaboration aims to provide a novel way of memorializing pets by creating a physical representation of the memories shared. Both companies believe that pets are family members, and losing them brings immense heartache. By transforming this grief into something beautiful and tangible, they hope to facilitate a smoother healing process. The concept—“Cherishing the time spent together and feeling their presence forever”—underpins the design of the hourglass.

Key Features of the Memorial Hourglass

- Unique Blending of Ashes: The ashes of the pet undergo special processing and are combined with glass beads to create fine sand, forming a stunning hourglass.
- Stylish Design: The hourglass boasts a simple yet warm aesthetic that seamlessly fits into any home decor, making it a meaningful addition to an interior space rather than just a memorial piece.
- Handcrafted Quality: Each hourglass is carefully handmade in domestic workshops, ensuring a high level of craftsmanship in every piece.
- Symbolic Functionality: Unlike traditional hourglasses that measure time, this unique design embodies the sentiment of “feeling the connection” without the act of counting time.

Product Details

- Product Name: Memorial Hourglass Made from Pet Ashes
- Release Date: August 1, 2025
- Availability: Sold through Dear Pet’s official stores and online shop (Dear Pet Memorial)
- Price: ¥39,800 (Approximately $360)
- Manufacturer: Kei Uno (Domestic Crafts)
- Distributor: In Loving Memory Co. (Dear Pet)