#Japan #Tokyo #Human Resource #HRSA #Annabel

HRSA Unveils Promotional Video for HR Digitalization

In a significant step towards modernizing human resource management, the Human Resource and Payroll System Association (HRSA), led by chairman Kuninobu Tsumura, has launched a new promotional video. Scheduled for release on November 1, 2025, the video will be accessible on the HRSA website and YouTube. This initiative aims to underline the vital role of digitalization in the HR sector while also enhancing the organization's visibility among key stakeholders.

The promotional video, running approximately four minutes, is tailored for various audiences, including government officials seeking to understand digital transformation, software vendors looking for regulatory updates, and labor and social insurance consultants. By visually illustrating HRSA’s mission, organizational structure, and partnerships, the video promotes awareness and understanding of the association's goals.

Featuring Vocalist Annabel

In a unique touch, the video features the alluring voice of vocalist Annabel, known for her work in the anime music scene. Her delicate and transparent tone enriches the narrative, making complex HR terms more approachable for viewers. Her involvement highlights HRSA’s commitment to making HR processes more accessible to a broader audience.

Future Directions of HRSA

Moving forward, HRSA plans to continue facilitating services provided by its member software vendors, thereby enhancing collaboration between government bodies and businesses. This effort is crucial in promoting the overall digital transformation of Japanese society, reinforcing HRSA's position as a vital intermediary.

The release of the promotional video is not only an opportunity for awareness but also a call to action for those interested in collaborating with HRSA. The intended viewers include:
1. Government and ministry officials considering partnerships.
2. Software vendors and social insurance consultants contemplating membership.

Comments from Annabel

In a statement, Annabel expressed her enthusiasm about contributing to the project: "I hope my narration helps in making HRSA's activities more widely known and understood. My goal is to bridge the gap between intricate HR topics and everyday understanding."

Recording Insights

Behind-the-scenes insights reveal the engaging atmosphere during the recording sessions. The gentle tones of Annabel added a friendly appeal to the video, creating a welcoming vibe for the audience. Post-recording, a commemorative photo captured the team’s spirit, featuring Tsumura, Annabel, and spokesperson Suzuki.

About HRSA

Founded in May 2024, the HRSA transitioned from its predecessor organization, the Social Insurance System Liaison Council. It aims to promote fairness and efficiency in labor, payroll, and taxation practices, while also acting as a bridge between governmental institutions and businesses. With a membership count of 63 companies (as of October 2025), HRSA is set to become a vital player in enhancing workplace practices across Japan.

For More Information

To view the promotional film:

• - Visit HRSA's Official Website
• - Watch on YouTube

For inquiries regarding the press release, please contact:
Human Resource and Payroll System Association
Public Relations: Suzuki
Email: [email protected]

For media inquiries and interview requests, reach out to the same contact.

Stay tuned for the launch and witness the transformative potential HRSA offers through digitalization!