#Japan #Tokyo #Red Bull #Cherry Edition #Racing Bulls

Red Bull Cherry Edition Launch and Japan GP Special Livery

Red Bull Japan Co., Ltd. is thrilled to announce the launch of the "Red Bull Energy Drink Cherry Edition," a cherry-flavored variant hitting the shelves on March 31, 2026. To celebrate this exciting release, the Visa Cash App Racing Bulls team will showcase a distinctive livery on their F1 car, "VCARB03," during the Formula 1 Japanese Grand Prix starting on March 27, 2026.

The unique livery reflects the essence of the newly launched cherry-flavored drink, featuring a vibrant red and white color scheme that envelops the entire vehicle. As part of a special collaboration with renowned calligrapher and contemporary artist Miho Aoyagi, the livery includes expressive characters: “Japan”, “Cherry Edition”, and “Wings to Succeed”. Aoyagi's dynamic brush strokes capture her concentration and inner energy, blending perfectly with the team's challenging spirit to deliver speed, dimension, and motion throughout the design.

Racing Bulls Special Livery X Campaign

From March 22 to March 31, 2026, Red Bull will execute a campaign where fans can win limited-edition Japan GP merchandise. The merchandise includes exclusive long-sleeved zip jackets and shirts featuring the special livery design.

How to Participate:

For the Long-Sleeved Zip Jacket Giveaway:
1. Follow the official Red Bull Motorsports account on X (@redbullmotorJP).
2. Capture a photo of the special livery, and post it with the hashtags: #CherryFlavoredRedBull #SpecialLivery.

For the Shirt Giveaway:
1. Follow the official Red Bull Motorsports account on X (@redbullmotorJP).
2. Quote repost the designated campaign post with the same hashtags.

Campaign Details

• - Duration: March 22, 8:00 AM to March 31, 11:59 PM
• - Campaign Page: Red Bull Japan
• - Inquiries: Racing Bulls Special Livery X Campaign Office

Phone: 0120 - 502 – 516 (available from 10:00 AM to 5:00 PM, excluding weekends and holidays)
Operating Period: March 23 to April 30, 2026
*Please note that the design and specifications of the campaign and prizes may change without notice.

Special Livery Display Events

The special livery will travel from Tokyo to Nagoya, with various stops along the way to engage with the fans:

• - March 22: Moving around Yokohama and Tokyo in a trailer.

Expect live updates on the Red Bull Motorsports official X account (@redbullmotorJP)!

• - March 23: Event at SHIBUYA109

Time: 10:00 AM to 6:00 PM
Sampling of the Cherry Edition drink will be conducted from 11:00 AM to 4:00 PM, while supplies last.

• - March 24: Event at WeWork Iceberg, Harajuku

Time: 10:00 AM to 9:00 PM
Sampling from 4:00 PM to 8:00 PM, while supplies last.

• - March 25: EXPASA Ashigara

Time: 11:00 AM to 1:00 PM
Sampling from 11:00 AM to 4:00 PM, while supplies last.

• - March 26-29: "Red Bull Nagoya Energy Pit" at JR Gate Tower, Nagoya

Experience F1-themed events, including viewing the Racing Bulls special livery.
Sampling opportunities and exclusive merchandise giveaways throughout.

Pit Gun Challenge Event

Experience one of F1's highlights by participating in the "Pit Gun Challenge" at Shinjuku Alta. Participants will have 30 seconds to open a box containing Red Bull or the pre-launch Cherry Edition drink using a pit gun! Successfully retrieving the drink will earn participants a Red Bull and limited stickers.

Event Details:

• - Name: "Retrieve the Red Bull Cherry Edition! Pit Gun Challenge"
• - Dates: March 28-29, 11:00 AM to 8:00 PM (last entry at 7:30 PM)
• - Location: Next to Shinjuku Alta
• - More Info: event details

Cherry Edition Product Information

• - Name: Red Bull Energy Drink Cherry Edition 250ml
• - Release Date: March 31, 2026
• - Retail Price: ¥213 (excluding tax)
• - Available At: Convenience stores, supermarkets, drug stores, and online platforms nationwide.

Red Bull Product Lineup

• - Red Bull Energy Drink (250ml/355ml/473ml)
• - Red Bull Sugar-Free (250ml)
• - Limited Red Bull Energy Drink flavors including Purple Edition, Green Edition, and now with the new Cherry Edition.

Main Ingredients

Each 250ml can contains:

• - Caffeine: Equivalent to an average cup of drip coffee.
• - Arginine: An essential amino acid found in various foods, such as oats, dairy, meats, and seafood.
• - B Vitamins: Essential for maintaining bodily functions.
• - Carbohydrates: Including sugars sourced from beets, comparable to those found in juices.
• - Alpine Water: Fresh and high-quality water sourced from the Alps.

Red Bull creates drinks designed to enhance both physical and mental performance, widely consumed by athletes, professionals, and active students worldwide. For more product details, visit Red Bull.