#Italy #Bologna #Beauty Industry #Proya Cosmetics #Cosmoprof Worldwide

PROYA Showcases Brand Portfolio at Cosmoprof Worldwide Bologna

From March 26th to 28th, 2026, PROYA Cosmetics Co., Ltd. participated in the 57th edition of Cosmoprof Worldwide Bologna, an internationally renowned trade show dedicated to the beauty industry. At this high-profile event, PROYA unveiled not only its premier brand but also its impressive collection of products under the brands TIMAGE and OffRelax, further solidifying its presence in the global beauty market.

As one of the most established beauty expos, Cosmoprof serves as a vital platform for discovering emerging trends, launching new products, and fostering connections among industry players. During the event, PROYA showcased a diverse portfolio that spans skincare, makeup, and scalp care.

Highlights of PROYA's Presentation

Brand Portfolio:

• - PROYA: The flagship brand focuses on effectiveness-driven skincare backed by scientific research.
• - TIMAGE: This color cosmetics brand draws inspiration from Eastern aesthetics.
• - OffRelax: A brand specializing in holistic hair care, promoting scalp wellness.
• - INSBAHA: A rising makeup line that was also featured prominently.

This coordinated presentation highlights PROYA's strategic approach to product development, brand positioning, and customer engagement.

ESG Initiatives:

In alignment with its overarching brand philosophy, PROYA's booth prominently featured its Environmental, Social, and Governance (ESG) initiatives. These efforts underscore the company’s commitment to product assessment and lifecycle management during formulation and development.

Industry Insights:

Dr. Lieve Declercq, the Chief Scientific Advisor at PROYA and Vice President of the European Innovation Center, participated in a panel discussion called “C-Beauty Breakthrough: How Local Challenger Brands Are Reshaping China's Beauty Market - and What It Means for the World.” This session gathered industry experts from various countries to discuss market research, skincare innovations, manufacturing practices, and novel retail strategies.

Dr. Declercq highlighted that Chinese consumers increasingly value long-term skin health and ‘skin longevity.’ Unlike some international markets that experience gradual changes, Chinese consumers in their early twenties are proactively investing in preventive measures for long-term skin health. Their growing awareness of product efficacy, ingredients, formulation logic, and scientific backing is driving brands to invest heavily in preventive approaches and evidence-based product development.

Furthermore, the competition among Chinese brands is evolving beyond mere price positioning. In premium segments and more specialized categories, Chinese brands are marking a notable presence in the market, enhanced by improved competencies in consumer research, product development, and sales strategies through digital channels.

Cultural Impact and Global Positioning:

An emerging trend noted by Dr. Declercq highlights how concepts rooted in the Chinese lifestyle—such as holistic skincare and traditional wellness philosophies—are increasingly reaching a global audience through social media. The global positioning of Chinese cosmetic brands is now determined not only by scientific credibility but also cultural perspectives.

These developments illustrate how Chinese cosmetics are carving their place in the global market. As the focus on size, consumer activity, and digital channels evolves, the industry increasingly reflects advances in skin science, sustainable investments in research, and a nuanced understanding of consumer needs.

In this context, PROYA Cosmetics is broadening its global footprint through continuous research, product development, and brand expansion. Its participation in Cosmoprof Worldwide Bologna underscores this direction and highlights the company's commitment to enhancing its global presence.

About PROYA Cosmetics

As a leading publicly traded company in China’s cosmetics sector, PROYA specializes in the research, development, production, and distribution of cosmetics. Its diverse brand portfolio includes PROYA, TIMAGE, OffRelax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA, covering a wide range of beauty product areas such as skincare, makeup, body and hair care, and high-performance skincare products.