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EISHIN and DRONE ENJOY: A Strategic Partnership to Transform Recruitment Branding

EISHIN Co., Ltd., headquartered in Shinagawa, Tokyo, has announced a strategic collaboration with DRONE ENJOY, a company specializing in drone-based video production. With this partnership, EISHIN aims to enhance its recruitment branding support and improve the Candidate Experience (CX) through more engaging visual content.

The Rationale Behind the Partnership

In today's competitive job market, a significant issue persists: candidates often experience a mismatch in expectations due to insufficient understanding of potential employers. Job seekers are not just looking for basic information from job postings or company websites; they want to see:

• - Who works at the company
• - What the office or working environment is like
• - Whether the company culture aligns with their personal values

Despite this demand, many businesses still rely heavily on text and photographs for their external communications, which do not suffice in providing a comprehensive understanding of the company. EISHIN has been actively working on improving recruitment CX through marketing strategies and public relations, and this new partnership is set to accelerate those efforts.

About DRONE ENJOY

DRONE ENJOY, the partner selected for this collaboration, excels in planning, shooting, and producing drone footage. They have an impressive portfolio that includes collaborations with well-known entities such as NHK's historical drama "Dousuru Ieyasu" and TBS's "SASUKE," along with projects for major corporations like Nomura Real Estate, Mitsui Fudosan, Nikon, Hitachi, and Shiseido. With over 200 successful projects capturing corporate offices, DRONE ENJOY is adept at incorporating cutting-edge aerial perspectives.

Furthermore, the pilots at DRONE ENJOY have honed their skills through participation in drone racing competitions worldwide. Notably, their CEO, Koki Sudou, represented Japan at the World Drone Racing Championship held in South Korea, showcasing the company's strong technical capabilities.

Unlocking New Opportunities Through the Partnership

With the integration of drone footage into its recruitment efforts, EISHIN plans to produce various types of content, including office tour videos, employee-focused profiles, and recruitment brand films. These initiatives will effectively convey the atmosphere and work environment of the company, which traditional photography or text alone cannot achieve.

By providing a deeper understanding of the company's essence, EISHIN is determined to enhance recruitment CX and minimize discrepancies between candidates' expectations and the reality of the workplace.

Insights from DRONE ENJOY's CEO

Koki Sudou, the CEO of DRONE ENJOY, shared, “The micro-drone footage allows us to capture the essence of the office, showing the smiles of employees and the overall ambiance in an instant. Once completed, the videos can be utilized immediately for recruitment presentations, website listings, and social media sharing. I hope we can attract potential candidates with dynamic, eye-catching visuals that resonate with them.”

Perspectives from EISHIN's CEO

EISHIN's CEO, Taishi Igarashi, commented, “In recruitment, it's not just about showcasing a company’s appeal, but conveying its authenticity. Through this partnership, we aim to enhance the applicant experience by providing them with a vivid image of what it’s like to work here.”

EISHIN’s Vision for Recruitment CX

EISHIN defines recruitment CX as the process of enabling candidates to gain a correct understanding of the company, thus allowing them to make informed decisions. Successful recruitment doesn't just end at offer acceptance; it encompasses the successful integration and performance of employees after joining. Hence, communicating the workplace environment and culture transparently is crucial.

By leveraging video content, EISHIN intends to elevate the flow of information and improve the candidate experience significantly.

Future Prospects

Through this collaboration, EISHIN is poised to strengthen its visual expression in recruitment branding. Instead of exaggerating the company’s allure, the focus will remain on realistically portraying the work environment, staff, and culture, thereby allowing candidates to make confident decisions.

As EISHIN embarks on this transformative journey, the company remains committed to fostering optimal relationships between enterprises and individuals.

Interested in working at EISHIN, an organization rapidly growing toward its IPO? Visit our recruitment site: EISHIN Recruitment

Company Overview

• - Company Name: EISHIN Co., Ltd.
• - Location: 3-14-35 Kamioosaki, Shinagawa, Tokyo, Japan (3rd Floor, Yamate Building, Block B)
• - CEO: Taishi Igarashi
• - Established: January 15, 2020
• - Business Overview:

- Corporate Site
- Recruitment CX Cloud Service Site
- Recruitment Pitch Examples
- Case Studies