#Japan #Tokyo #Kate Spade #KSDuo #Spark Something Beautiful

Kate Spade New York's Holiday Campaign Unveiled

Kate Spade New York has just announced its vibrant holiday campaign for the winter of 2025, titled 'Spark Something Beautiful'. This campaign is a part of a larger narrative connecting to the fall 2025 campaign, showcasing a fresh and engaging aesthetic that resonates with the next generation. Central to this campaign are the dynamic duo of Ice Spice, a four-time Grammy-nominated rapper, and Charli D'Amelio, a renowned dancer and social media star, who reappear as the 'KSDuo'. Accompanying them are Grammy-winning singer-songwriter Raevey and model Rain Judge, adding further allure to this captivating initiative.

This campaign celebrates the essence of 'magic' that arises from forming connections with friends. Set against the bustling backdrop of New York City, the narrative begins with a protagonist walking alone. As she approaches a crosswalk, friends converge around her, transforming her ordinary surroundings into something extraordinary. This highlights how fleeting moments of connection can ignite excitement in everyday life.

As the story unfolds, the diverse personalities of the characters come together, showcasing both the power of connection and the versatility of the Kate Spade New York’s new icon, the 'KSDuo Bag'. These moments of joy exemplify how this iconic bag elevates everyday experiences, encouraging wearers to embrace their unique styles.

In addition to the campaign’s narrative, significant visual representations will be prominently displayed starting December 1st, 2025 at Shibuya Station’s underground. The larger-than-life advertisement will encapsulate Kate Spade's mantra of 'Spark Something Beautiful', radiating an unmistakable presence in the heart of the city. This captivating installation aims to dynamically deliver the brand’s innovative vision and aesthetic to the busy crowds of Shibuya, transforming everyday commutes into extraordinary experiences, thus adding a splash of color to the urban landscape as part of its global outreach.

The star product at the heart of this winter campaign is the KSDuo Bag. Representing limitless possibilities, it’s a new staple that can be styled four ways: as a shoulder bag, crossbody, clutch, or belt bag. This adaptability allows the bag to seamlessly accompany its owner throughout various occasions. Here’s a glimpse of the featured styles:

• - KSDuo Crossbody Bag in Black and Cashew Milk: ¥52,800
• - KSDuo Suede Crossbody Bag in Burnt Sage: ¥52,800
• - KSDuo Downtown Leopard Haircalf Crossbody Bag in Leopard Multi: ¥62,700
• - KSDuo Shearing Crossbody Bag in Mint Frosting: ¥62,700
• - KSDuo Shearing Bear Crossbody Bag in Black Multi: ¥71,500
• - KSDuo Glazed Leather Crossbody Bag in Market Purple: ¥52,800

The bag dimensions are 22cm x 27cm x 7cm and all prices include tax.

Additionally, the Kate Spade New York Holiday 2025 Collection Pop-Up Shop is set to open at Shibuya Scramble Square.
Venue: Shop & Restaurant 5th Floor +Q Goods, Event Stage 5B (2-24-12 Shibuya, Tokyo)
Event Dates: December 11th (Thursday) to December 17th (Wednesday), 2025.

The campaign is beautifully brought to life under the direction of Julien Vallée, with photography by Daniel Arnold. Dance choreography is crafted by Mark Ballas, and creative strategy is handled by Mandai Loop. The creative agency Marcel collaborated with production house Wanda and post-production company Chemistry to ensure a stunning visual experience. The uplifting music track for the campaign, titled 'Rise Up Let's Go' is by Amy McKnight. The accompanying styling was executed by Leith Clark and Timothy Garcia, with makeup and hair stylists contributing to the overall aesthetic.

Kate Spade New York, launched in 1993 with six representative handbags, has evolved into a global brand embracing colorful, bold ideas that promote a perfect yet imperfect lifestyle. With an extensive offering that includes handbags, apparel, jewelry, and home goods, the brand is dedicated to adding a special touch to everyday life. For more information on the campaign and collection, visit the official Kate Spade New York website.

For inquiries, reach Kate Spade Customer Service at: 050 5578 9152.

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