Shikoku's Unmanned Store
2025-07-08 11:32:21

Nebraska Introduces Japan's First Unmanned Store Solution in Shikoku

In a pioneering move for Shikoku, Nebraska Inc. has partnered with Mei-Aya Bookstore to introduce the "Digital Store," an unmanned sales solution set to launch at the Central Avenue Store in Matsuyama, Ehime Prefecture. This innovative approach allows the store to operate both with staff and without staff, offering a hybrid service model that will open its doors 24 hours a day starting from July 9, 2025.

Hybrid Operation


The Central Avenue Store will maintain its regular business hours staffed by personnel from 10:00 AM to 10:00 PM. However, customers can also enjoy the convenience of unmanned sales during nighttime and early morning hours from 10:00 PM to 10:00 AM the following day. This seamless integration is designed to create a bookstore where customers can purchase books at any time, enhancing the overall shopping experience.

How the Unmanned Sales Work


The unmanned operation utilizes a straightforward technology approach for customer entry and payments:
  • - Entry Method: Customers will register as friends on the LINE official account to gain access to the store. Upon entering, they can scan a QR code with their smartphone to gain entry.
  • - Payment Options: Inside the store, customers can complete their purchases using self-service kiosks that accept cash, credit cards, PayPay, and auPay.

Benefits of Unmanned Operation


The implementation of unmanned sales brings numerous advantages:
  • - Enhanced Customer Convenience: For individuals working late or those wishing to buy books early in the morning, the new schedule presents a hassle-free solution.
  • - Reduced Operational Costs: The unmanned model decreases the burden of managing store operations, allowing for more cost-effective business practices.
  • - Increased Revenue Potential: The store can capitalize on previously untapped revenue opportunities during late-night and early morning hours.

Future Prospects


The introduction of this unmanned store at Mei-Aya Bookstore Central Avenue is just the beginning. Nebraska plans to expand its unmanned solutions, promoting this innovative service to bookstores throughout Shikoku and across Japan in the future.

Store Details


  • - Store Name: Mei-Aya Bookstore Central Avenue Store
  • - Location: 2 Chome-69-1 Chuo, Matsuyama, Ehime
  • - Opening Date: July 9, 2025, at 10:00 AM
  • - Operating Hours: Staffed from 10:00 AM to 10:00 PM, Unmanned from 10:00 PM to 10:00 AM

About Nebraska Inc.


  • - Company Name: Nebraska Inc.
  • - Headquarters: 1-3-11 Fujimi, Chiyoda-ku, Tokyo 102-0071
  • - Representatives: Co-CEOs Toyo Fujimoto and Takuya Yokoyama
  • - Business Focus: Development and provision of digital transformation solutions for retail businesses
  • - Contact for Inquiries: info@nebraska-tech.co.jp
  • - Website: Nebraska Tech


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Topics Consumer Products & Retail)

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