#Tokyo #Home Care #Crowd Care #Odakyu

New Service Advertisement by Odakyu and Crowd Care

Odakyu Electric Railway Co., Ltd. has partnered with Crowd Care, Inc. to roll out a new advertising campaign aimed at promoting their in-home care and life support services. This innovative initiative features mid-train advertisements on Odakyu Line trains, serving to raise awareness about self-funded care services available to those utilizing the train line from August 18 to September 14, 2025.

The Launch of In-Home Support

The in-home care and life support services were jointly developed by Odakyu Electric Railway and Crowd Care, marking the company's first foray into the care service sector. Officially launched in March 2023, this service aims to address the increasing care demands stemming from Japan's rapidly aging population. The two companies have engaged in a robust partnership, implementing significant reforms aimed at improving service convenience and reviewing the fee structure based on customer feedback and requirements.

By leveraging high-visibility train advertisements, Odakyu and Crowd Care intend to reach a broader audience, particularly those living along the Odakyu line who may have concerns or questions regarding care options.

What is Crowd Care?

Founded in 2016, Crowd Care develops and operates a matching platform designed for in-home care, housework, and life support services. With a mission to