OPTIX Expands Global Footprint with Cutting-Edge AR/VR Optical Technology

As the global XR industry gears up for an exciting summer full of innovations, optical technology firm OPTIX is poised to showcase its advanced AR and VR optical solutions across three key industry events this June. These exhibitions include AWE USA in Long Beach, California, Viva Technology in Paris, France, and Laser World of Photonics in Munich, Germany. This push into the global arena builds upon OPTIX's significant momentum since CES 2025 at the beginning of the year and aims to provide scalable, high-performance optics to XR hardware manufacturers worldwide.

A Rising Star in Optical Technology

Since its inception less than three years ago, OPTIX has steadily developed its capabilities and product lineup. The company has successfully secured $15 million in funding, established its own laboratory and production processes, and launched advanced optical modules for both AR glasses and VR headsets. This June, OPTIX is highlighting two flagship products:

1. 2D Waveguide EPIC 50 AR: Designed for lightweight augmented reality glasses, it offers a wide field of view of 50°.
2. 8K VR Pancake Module: Providing an impressive binocular resolution of 8K and a 115° field of view, this module boasts a wider and clearer experience than the Vision Pro.

By presenting at these events, OPTIX aims to promote its commitment to consumer technology firms and business users across North America and Europe, with the goal of solidifying its role in the supply chains for next-generation immersive technology.

Innovation and Efficiency

For VR applications, OPTIX's proprietary eye-tracking and foveated rendering solutions are designed to reduce GPU demand while maintaining an 8K visual fidelity, enhancing efficiency for mobile and tethered VR applications. Meanwhile, the latest generation of the EPIC 50 AR waveguide module demonstrates greater efficiency, achieving a peak brightness of 7,000 nits and superior contrast. This positions the company to meet the growing demands for smart glasses in the mass market.

A Global Vision

OPTIX's involvement in AWE, Viva Technology, and Laser World of Photonics highlights a strategic intent to penetrate XR markets in both North America and Europe simultaneously. In the U.S., the optical firm aims to engage in discussions with ODM/OEMs around

- Mixed reality glasses
- AI-integrated augmented reality glasses
- Wearable displays for businesses and consumers

Conversely, OPTIX's efforts in Europe focus on establishing itself as a reliable and scalable optical partner for headset manufacturers and enterprises, navigating an increasingly complex global supply chain. Recent shifts in business dynamics have led certain EU-based immersive technology companies to diversify their supplier bases or reconsider their dependency on established suppliers aligned with the U.S.

Industry Trends and Future Aspirations

This broader global strategy aligns with recent trends in the optical industry, where hardware decisions are increasingly influenced by geopolitical dynamics and supply chain reliability. As Kristen Wang, co-founder and Director of Corporate Development at OPTIX notes, "We have seen growing interest from European XR hardware manufacturers who seek agile, optics-specialized partners with robust expertise to swiftly adapt to changing market dynamics. Our goal is to be a trusted technical collaborator committed to the region in the long run."

"Europe is strategically crucial for us—not just commercially but also for forging lasting relationships with firms that value performance, transparency, and continuous evolution of their products," Wang also stated.

The Road Ahead

Looking towards the future, OPTIX is focused on not only refining its existing modules but also actively researching and developing advanced optical technologies. The company's objective remains clear: to provide exceptional optics that balance cutting-edge performance with the capability for large-scale manufacturing. For more information about OPTIX and its innovative offerings, visit their official website.