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Ajinomoto AGF's Innovative Coffee Gifts to Foster Closer Connections

In a bid to enhance emotional connections between gift-givers and recipients, Ajinomoto AGF Inc., led by President Kenji Shimamoto, is proud to announce the release of four exciting new casual coffee gifts. Set for an exclusive pre-launch on November 20, 2025, at the official Rakuten Ajinomoto Group shop, these products are designed to warm relationships through the delightful experience of sharing coffee.

The casual gift market is currently flourishing, especially with everyday gifts conveying heartfelt sentiments. Ajinomoto AGF aims to not only provide products tailored to various occasions but also to support emotional connections between people. The new coffee gifts are a step towards fostering deeper relationships by creating memorable coffee moments, or as they call it, "Tales of Togetherness."

Unique Offerings in the New Coffee Gift Lineup

The new lineup includes a variety of delightful products:

1. "Blendy® Stick Variety Box"

This gift box engages users right from the moment it’s opened. The design features the characters from the Blendy® Stick range—early birds perched on a branch, sparking conversation. This unique design encourages dialogue, making it perfect for casual gatherings. With a selection of six different flavors, the box includes a total of 20 sticks, making it an excellent gift or a fun addition to a get-together. The suggested retail price is 2,700 yen (excluding tax).

2. AGF® Cafe Time Gift (Stick Assortment/Drip Assortment)

The AGF® Cafe Time Gift offers two varieties: Stick Assortment and Drip Assortment. Each set allows the gift-giver to choose from various message cards that reflect their feelings or occasions. This thoughtful selection not only adds a personal touch but also resonates through time, creating lasting connections even after the gift has been given. The packs include 12 sticks for the stick option and 6 bags of drip coffee in the drip option, both priced at 2,160 yen (excluding tax).

3. "A Little Luxurious Coffee Shop®" Drip Assortment Mood Time

This unique product transforms your coffee-drinking experience into a moment of luxury. With a simple light from a smartphone, the packaging turns into a lantern resembling a coffee shop ambiance. This creativity allows couples to forget their busy lives, indulge in conversation, and enjoy a slower-paced evening filled with the rich aroma of coffee. This set includes 16 bags of premium drip coffee and is priced at 3,240 yen (excluding tax).

Exciting Marketplace Development

The casual gift market is expanding rapidly due to revitalized interest in heartfelt gifts. Ajinomoto AGF measures this growth not only by the range of occasions it covers but also by the emotional warmth its products can provide. By connecting people through the joy of gift-giving, the company aims to introduce new values and experiences tailored for both givers and receivers.

Key Release Details

• - Release Date: November 20, 2025
• - Available At: Official Rakuten Ajinomoto Group Shop and Amazon AGF Store (Availability on Amazon is planned from December).
• - For Customer Inquiries: Ajinomoto AGF Customer Service at Tel 0120-17-8651.

Through these innovative coffee gifts, Ajinomoto AGF is shaping a future filled with meaningful connections, one coffee moment at a time.