#United States #Chicago #workplace solutions #Combined Insurance #Chubb Benefits

Combined Insurance Evolves into Chubb Benefits

On January 5, 2026, Combined Insurance Company of America, which operates under the Chubb umbrella, made a significant announcement that is set to reshape its brand identity. The company has launched the Chubb Benefits brand, designed to bring clarity and uniformity that aligns more closely with Chubb's global brand image.

As a leading provider of supplemental insurance in North America, Combined Insurance has made a name for itself by offering essential financial protection to individuals and strategic benefits solutions to employers. This brand evolution represents the company's dedication to maintaining high standards as it continues to meet the diverse needs of its clientele.

Rich Williams, the President of Chubb Benefits, expressed enthusiasm over this rebranding effort, emphasizing that it symbolizes their unwavering commitment to excellence. He stated, "This evolution of our brand identity into Chubb Benefits is fitting as it represents our commitment to excellence. We’re excited and inspired to serve our customers, clients, and broker partners with meaningful solutions to meet an ever-changing marketplace."

In this rebranding initiative, the existing identity of Chubb Workplace Benefits (CWB) will transition to Workplace Solutions. Additionally, the Combined brand serving agency markets in the U.S. and Canada will now operate under the Chubb Benefits umbrella. These updates include new logos, refreshed color schemes, and digital enhancements that highlight the company's extensive history, expertise, and commitment to a superior customer experience.

Understanding Chubb Benefits

Chubb Benefits encompasses various businesses that cater to North American clients, providing valuable support during critical moments. Their offerings include insurance products designed to safeguard families from unexpected events, such as accidents, serious illnesses, and disabilities. The solutions provided by Combined Insurance are particularly advantageous as they are marketed through thousands of independent sales professionals across the United States and Canada. With over a century of tradition, Combined has consistently ranked among Ward’s Top 50® Performing Life-Health Insurance Companies, showcasing its long-term success and reliability.

Workplace Solutions, as part of the Chubb Benefits brand, is dedicated to delivering strategic solutions alongside employee benefits tailored to help companies manage their costs while ensuring employees and their families are looked after. Their offerings stretch beyond conventional voluntary and group benefits, focusing on:

• - Improving employee health
• - Delivering significant cost savings to employers
• - Excellence in service, from implementation through enrollment and claims handling

Rich Williams added, "Our three distinct businesses provide solutions to employers, employees, and individuals to address the complex needs of protecting what they've worked so hard to build, which is why we're one of the fastest-growing worksite benefits providers. Chubb Benefits is there for all of our clients and customers. Today. Tomorrow. Always."

Chubb's Legacy and Commitment

Chubb Benefits is recognized as a leading provider of supplemental accident, health, disability, and life insurance products across the U.S. and Canada. Operated from its headquarters in Chicago and boasting a heritage of over a century, the company is committed to making supplemental insurance comprehensible and accessible. With an A+ rating from the Better Business Bureau and an A+ (Superior) financial strength rating from AM Best, they stand out as a reliable partner for individuals and businesses alike.

Chubb, as a global entity, operates in 54 countries, rendering a diverse array of insurance solutions, including property and casualty insurance, personal and supplemental health insurance, as well as life insurance. The firm is characterized by its extensive product and service offerings, robust distribution capabilities, and a strong financial foundation. Its parent company, Chubb Limited, is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 Index, employing approximately 43,000 individuals around the globe.

For those interested in exploring more about the newly introduced Workplace Solutions and Chubb Benefits, further information can be found on their official website.

This strategic rebranding is poised to bolster Combined Insurance’s market presence while facilitating better service delivery to its clients in an ever-evolving landscape of insurance and benefits.