#Japan #無し #Kikkoman #Shari-tto #Hiyashisomen

Kikkoman Unveils a New Frozen Noodle Experience

Kikkoman Foods Inc. is set to launch an exciting new product on February 2nd: the "Shari-tto Hiyashisomen" series, a unique take on traditional cold noodles that can be frozen to create a delightful icy texture. This series features two enticing flavors—"Korean Cold Noodles Style" and "Citrus-Scented Dipping Noodle"—that are sure to enhance your summer dining experience.

Growing Demand for Cold Noodles

The year 2025 saw an increase in demand for somen noodles due to soaring rice prices and extreme heat, leading more customers to enjoy these light noodles (source: RDS). Research by Kikkoman revealed mixed feedback: while many appreciate somen for being light and easy to prepare, others voiced concerns about monotony and the hassle of preparing ice for chilling.

A Solution to Monotony

The "Shari-tto Hiyashisomen" series aims to address these issues, bringing fresh excitement and delightful flavors to summer meals. This revolutionary product will surely elevate your dining experience, making cold noodles an enjoyable culinary adventure.

Product Highlights

• - A New Way to Enjoy Cold Noodles

Simply freeze the provided dipping sauce in your freezer for eight hours, and you’ll have a refreshing, icy dipping sauce ready to go. The series promises a texture that resembles ice crystals, providing a unique twist that’s difficult to replicate at home.

• - Two Flavorful Varieties

The two flavors on offer are designed to shine in their subtle coloring with a light soy sauce base. The "Korean Cold Noodles Style" boasts a refreshing taste derived from the savory flavors of beef tail broth, complemented by seven kinds of domestically sourced vegetables and pear juice. On the other hand, the "Citrus-Scented Dipping Noodle" features a delicious dashi made from shiitake mushrooms, kelp, and bonito flakes, with a note of refreshing Okinawa-grown shikuwasa citrus.

Easy Cooking and Novel Texture

While cooking the noodles, customers can take the frozen "Shari-tto Hiyashisomen" from the freezer and indulge in various textures: enjoy a crunchy ice-like texture in just five minutes, a refreshing cold sensation in ten minutes, or a perfectly chilled experience after twenty minutes.

Kikkoman is committed to adapting to changing lifestyles by offering products that cater to the growing demand for convenience and quicker cooking. The brand aims to continue delivering innovative products that enhance healthy and vibrant eating habits.

Product Details

• - Product Name & Content/Container

- Shari-tto Hiyashisomen Korean Cold Noodles Style
- 150g pouch | ¥198 (excluding tax)
- Shari-tto Hiyashisomen Citrus-Scented Dipping Noodle
- 150g pouch | ¥198 (excluding tax)

Note: The listed retail prices are suggested prices and do not impose any restrictions on the pricing decisions of retailers.

Availability

• - Release Date: February 2, 2026
• - Sales Area: Nationwide in Japan
• - Customer Service Contact: Kikkoman Customer Support Center, TEL: 0120-120358.

Dive into summer with the delicious and innovative frozen noodles from Kikkoman that promise to delight your palate and add a fun twist to your meals.