#Taiwan #Cookies #Meiji Ice

Meiji Ice Cream Launches in Taiwan

In an exciting move to expand its international offerings, Meiji Ice Cream has announced the local launch of its OEM products in Taiwan, specifically targeting sales of its "Cookies and Vanilla Ice Bar Novelty Type" and "Multi Type." The company aims to sell an impressive 320,000 units in the first year.

The new ice bars emphasize the delightful combination of crunchy cookie pieces and the creamy sweetness of vanilla, appealing to local tastes. Known for their adventurous flavor profiles, Meiji has aimed to create an ice cream that captures the essence of their signature milk and vanilla flavors, positioning their product to cater to the local market’s preference for cookies and vanilla combinations.

Beginning in late April 2026, Meiji's division in Taiwan, known as Taiwan Meiji Food Co., Ltd., will sequentially roll out these products. This introduction is significant considering the company's long-standing presence in Taiwan, spanning over three decades, which has allowed them to establish the trustworthy