#Japan #Shibuya #33club #pop-up museum #MY FAVORITE MOMENT

33club's Pop-Up Museum: A Lovable Experience in Shibuya

Accessory brand 33club is thrilled to announce the opening of a pop-up museum in Shibuya, titled 'MY FAVORITE MOMENT'. Taking place in the vibrant Shibuya Scramble Square, this event promises to be a captivating blend of creativity and joy, embodying their core message, 'everyday, everyone, enjoy lovely.' This unique exhibition invites individuals of all ages, genders, and backgrounds to celebrate their own 'lovely individuality.'

An Immersive Experience

The museum will be located on the 5th floor event space of Shibuya Scramble Square. This venue will transform into an immersive environment inspired by the mood of the new collection set for release in Spring 2026. Visitors will be surrounded by stunning décor that reflects the essence of 'MY FAVORITE MOMENT,' enhancing their experience with each exhibit.

Bringing the Favorite Moments to Life

As participants explore this pop-up museum, they will encounter displays shaped by the philosophy that everything around us, from a cherished vase to a beloved teddy bear, contributes to who we are. The aim is to evoke joy in the act of cherishing and selecting one’s surroundings. Every item displayed is carefully curated to resonate with this message, encouraging visitors to appreciate the little things that make up their lives.

Exclusive Pop-Up Merchandise

During the event, attendees will have the opportunity to acquire exclusive merchandise that can only be found at the museum. One of the highlights includes the 'MY FAVORITE MOMENT flower base badge.' Customers who purchase two or more items will receive this special badge by participating in a feedback survey, although supplies are limited and will be awarded on a first-come, first-served basis.

Dress Code and Engagement

To foster a sense of community, visitors are encouraged to dress in lavender or lemon colors. This dress code aims to create a fun and lively atmosphere, inviting everyone to join in the spirit of the event. Participants may even find that dressing up leads to delightful surprises!

Event Details

• - Event Duration: March 26 (Thursday) to April 1 (Wednesday), 2026
• - Opening Hours: 10:00 AM to 9:00 PM (closes at 8:00 PM on the final day)
• - Location: 5th Floor, Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo, 150-0002

For those interested in exploring more about 33club, visit their official website or follow them on Instagram. Join us for an enchanting journey and make your favorite moment unforgettable!

Love, 33club