#Japan #Tokyo #LIXIL #GL Home #LIGHT AMERICAN

The Exciting Launch of the LIGHT AMERICAN Concept

The GL Home Company is set to unveil its newly reimagined compact home concept, LIGHT AMERICAN, on April 26, 2025. This initiative aims to provide an affordable means for individuals seeking a uniquely American lifestyle amidst the current high inflation. Simultaneously, the company will host the "Just Right American Life Fest" starting on April 18 at various affiliated stores nationwide.

Understanding the Current Housing Market

Given the prevailing conditions of rising living costs, many potential homebuyers find themselves in a dilemma, wanting their dream home yet feeling forced to compromise on their preferences. Additionally, there's a sentiment that traditional American designs can feel overly heavy or complex. To counter this, GL Home proposes an approach they term "Just Right American Modern," aimed at creating homes that are enjoyable, easily affordable, and suitable for the modern lifestyle. Consequently, the responsive feedback to these offerings has reached an impressive 135% year-over-year growth.

Features of LIGHT AMERICAN

1. Accessible Price Range
By keeping the overall house size to around 30 tsubo (about 990 sq. ft.), the total cost of the building is kept between 23 million to 28 million yen (tax excluded). This pricing structure is designed to be within reach for average buyers, providing them a viable option without sacrificing style.

2. Functional Layout for Comfort and Leisure
The LIGHT AMERICAN is thoughtfully designed with practical spaces such as a shoe closet for stowing outdoor equipment and a laundry room where washing, drying, and folding clothes can be done all in one place. This thoughtful arrangement allows homeowners more freedom to engage in their hobbies and leisure activities during weekends.

3. Simplified Selection Process
To make the home selection process easier, GL Home offers ten meticulously curated basic plans that incorporate popular design elements. Additionally, the option to choose from trending earthy tones for the exterior enhances the overall aesthetic while significantly reducing the time and stress associated with the planning phase.

Upcoming American Life Fest Details

The Just Right American Life Fest will take place starting April 18. Customers who reserve their visits online will have the chance to receive up to 5,000 yen in QUO Card Pay or special limited-edition "Hi-Chew" candies during this event. This promotion not only encourages engagement but also aids in creating excitement around the upcoming product launch.

GL Home's Vision

Amidst rising prices, GL Home is dedicated to allowing customers to pursue their dream homes without compromising their desires or lifestyle. The LIGHT AMERICAN concept is a testament to this mission, showing how modern housing can be both affordable and reflect personal taste. Moving forward, GL Home is committed to offering properties that empower individuals to enjoy the life they envision.

Overview of WoodsHill LIGHT AMERICAN

The WoodsHill LIGHT AMERICAN model features the following details:

• - Construction Method/Structure: Two-by-six construction.
• - Available Plans: Custom orders with ten base designs, allowing minor modifications based on customer preferences.
• - Price: Approximate reference price for the building is between 23 million and 28 million yen (excluding tax).
• - Building Specifications: Options for single-story and two-story homes, aligned with energy-efficient guidelines for the respective sales areas.
• - Please note that this price doesn't include site costs or any additional work necessary for the property.

This initiative from GL Home is set to enrich the housing market, making it possible for individuals to choose quality living without financial strain, all while enjoying a taste of American flair that enhances life around the home.

About GL Home

Founded in 1970 as "Daiichi Mokkō," GL Home is celebrating its 55th anniversary in 2025. They have been at the forefront of the Japanese two-by-four housing market and continue advocating for enjoyable, personalized home experiences. With the theme, "Let’s Play with Our Homes" this year, they are promoting an American lifestyle that resonates with fun and functionality.

• - Company Name: LIXIL Housing Research Institute GL Home Company
• - CEO: Shoji Nishihama
• - Headquarters: 1-1-1 Nishinagawa, Shinagawa, Tokyo, 141-0033
• - Website: LIXIL and GL Home

About LIXIL Housing Research Institute

LIXIL is engaged in the manufacturing and sales of housing and building materials and equipment, broader residential lifestyle-related activities, and the operation of a housing franchise chain. With brands such as Aiful Home, Fias Home, and GL Home, they operate among Japan's largest housing franchise chains while aiming for innovation within the residential sector.