#USA #Mondelēz International #East Hanover #SOUR PATCH KIDS #Halloween

SOUR PATCH KIDS Unleashes Halloween Mischief

As Halloween approaches, the iconic candy brand SOUR PATCH KIDS is ready to infuse the spooky season with an exciting twist—a celebration dubbed the "13 Days of Mischief." Set to commence on October 19, this initiative promises to deliver fun, surprises, and a fabulously mischievous spirit that reflects the essence of the holiday. The celebration will include new product launches, social media challenges, and a collaboration with Wingstop, allowing fans of the brand to embrace their playful side.

The Mischief is in the Candy

This year, SOUR PATCH KIDS is amplifying the mischief factor within their candy lineup. The new additions consist of:

• - Monster Parts: Candy featuring monster-themed shapes and flavors such as Black Raspberry, Orange, and Watermelon. Each 8.88 oz bag has a suggested retail price (SRP) of $4.29.
• - Tricksters: A unique candy experience where each piece may look like one flavor but surprises with another. Available in a 3.52 oz theater box for an SRP of $1.50.
• - Glow Ups Ghosts: These intriguing Sour Patch Kid-shaped candies come in Orange and Peach with edible confetti that glows under black light, thanks to turmeric extract. These will be offered in 8.37 oz packs, retailing for $4.29.
• - Treat Size Packs: Perfect for sharing, these packs range in size from 22 to 250-count, starting at an SRP of $4.29.

Spreading Mischief Online and Offline

From October 19 up until Halloween, SOUR PATCH KIDS will rally its loyal fans on social media to engage in the 13 Days of Mischief. The efforts are intended to inspire their "Sour Army"—over 1 million followers on Instagram—to participate in playful activities, creatively dubbed "sour-fying." This term refers to the act of spreading joy through fun, harmless pranks on friends and family. Each day of the campaign will provide new ideas to encourage mischievous behavior, like planning unexpected jump scares!

A Tasty Collaboration with Wingstop

The playful spirit of SOUR PATCH KIDS does not stop at candy alone. In a delightful merger of flavor and fun, they have teamed up with Wingstop to introduce the SOUR PATCH KIDS Wicked Punch, a limited-time Redberry-flavored glaze topped with SOUR PATCH KIDS Bitz. This unique addition will be available across all proteins in Wingstop restaurants starting October 27, after having an exclusive taste test for Club Wingstop loyalty members from October 23.

Join the Mischief!

The celebration underscores SOUR PATCH KIDS’ commitment to transforming Halloween into a joyous occasion filled with unexpected delights. Lauryn McDonough, senior director of candy at Mondelēz International, eloquently stated, “Halloween is about stepping outside the ordinary, and SOUR PATCH KIDS has always brought that spirit to the candy category.” This autumn season, the brand encourages everyone to embrace the holiday's mischievous spirit and create lasting memories.

For those eager to experience all that SOUR PATCH KIDS has to offer this Halloween, their website provides further information, alongside engaging posts on Instagram and TikTok. Make sure to stay tuned to their social media channels for the latest updates and join in the mischief!

About Mondelēz International

Mondelēz International, Inc. empowers snack lovers in over 150 countries. With an incredible revenue of approximately $36.4 billion in 2024, the company is driven by its passion for snacks, offering renowned brands like Oreo, Clif Bar, Cadbury, and more. They also prioritize sustainability and quality, proudly being part of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index.