#USA #New York #Holiday Campaign #Tumi #Gift Joy

TUMI Launches the 'Gift Joy' Holiday Campaign

The renowned international travel, lifestyle, and accessory brand, TUMI, has unveiled its latest holiday campaign named 'Gift Joy', emphasizing the beauty of thoughtful gifting. This initiative aims to invite customers into a world where every single detail is treated as a present, merging form and sentiment, and underpinning the core values of connection, craftsmanship, and care.

Celebrating 50 Years of Excellence

In celebration of its 50th anniversary, TUMI not only focuses on the joy of giving but also honors its rich heritage through a striking color palette featuring black and the iconic TUMI Red. This signature color embodies strength and purpose, appearing on some of the brand’s most iconic products from the Alpha, Alpha Bravo, Voyageur, and 19 Degree Aluminum collections. These distinguished colors are both a tribute to TUMI’s legacy and a reflection of its evolution—bold, resilient, and designed for the journey ahead.

The campaign highlights an exquisite range of products in the red and black color scheme that have been reimagined for the holiday season with refined details and vibrant styles. Standouts in the collection include the Double Expansion Satchel, Dey Trunk Crossbody, Just In Case™ Tote, Packable Backpack, and Essential Tote. Each piece represents TUMI's impeccable eye for detail, emphasizing both functionality and beauty, making them perfect for effortless traveling beyond the festive season.

Timeless Designs for Lasting Impressions

Continuing its celebration of craftsmanship, TUMI's 19 Degree Aluminum collection showcases a premium gift selection embodying timeless design and lasting refinement. The International Carry-On, Cigar Case, Sunglass Case, and Compact Mirror each mirror TUMI's commitment to precision and aesthetics—designed for those who appreciate both art and utility. One exciting new addition, the 19 Degree Aluminum Bar Set, is crafted for the modern host, providing all essentials for perfect cocktail moments at home and extending TUMI's celebrated design ethos into special occasions.

Victor Sanz, TUMI’s creative director, expresses, "During the holidays, I enjoy seeking gifts that bring true joy and significance to those in my life. The best gifts seamlessly integrate into daily life—they travel with you from work to your journey and home. They are equally valuable to give as they are to use long after the season has passed."

The Arrivé collection offers striking designs such as the Barker Large Backpack and Larson Medium Backpack, featuring refined carbon fiber details and automotive-inspired precision. These bags are perfectly complemented by handcrafted leather styles from the Harrison collection, including the Gregory Sling, Warren, and Griffen Flap backpacks in a unique Burnished Wine Ombré finish, which adds depth and character to every piece. The Frame Travel Kit enhances any trip, designed to keep essentials elegantly organized.

For women, the Olas collection introduces a touch of effortless chic, merging modern design with timeless elegance. The Agent collection represents versatile luxury, crafted for women transitioning smoothly from office to dining, reflecting a polished and purposeful style. To capture the festive spirit, the Belden Jewelry Case, Zip-Around Passport Case, and Wallet on Chain in Metallic Silver release seasonal colors that shine bright, crafted to endure well beyond the holidays. Additionally, the Belden Card Case stands out in Black/Gold, Sienna, and Oat, embodying the essence of thoughtful giving with subtle elegance and functionality.

Personalization for Meaningful Gifting

This season, TUMI emphasizes personalization and monogramming, as the company believes that true luxury lies in the details. TUMI transforms travel and lifestyle accessories into cherished heirlooms through custom monogram services. Each personal touch reflects identity and intention—adding a unique element that transforms functional designs into deeply personal gifts meant for journeys.

Whether embarking on new adventures or celebrating festive reunions, each journey begins with a gift from TUMI. Uncover the complete collection in stores and online at TUMI.com, and follow @TUMITravel for seasonal inspiration.

About TUMI

Since 1975, TUMI has been designing world-class luxury essentials for business, travel, and performance, aiming to elevate, simplify, and enhance all aspects of life on the go. Combining impeccable functionality with a spirit of innovation, TUMI commits to making travel a lifelong partnership for individuals on the move and creators chasing their passion. For more about TUMI, visit TUMI.com or follow us on Instagram, TikTok, Facebook, and YouTube. TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.