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National Prosecco Week 2025: A Celebration Like No Other

As the excitement builds for the upcoming National Prosecco Week 2025, set to run from June 2nd to 8th, the Prosecco DOC Consortium is thrilled to announce the addition of numerous retail partners, making this year's event the most extensive yet. With more than 2,000 stores participating nationwide, this campaign promises to spotlight America's love for Prosecco like never before.

One of the major highlights of this year's celebrations is the involvement of Total Wine & More, which joins the festivities as a first-time participant. This retailer alone will feature dedicated in-store displays across 276 of their locations and offer unique online promotions. Established players like Costco, which leads with an impressive 517 participating stores, also return to support the festivities, increasing their visibility through both in-store promotions and digital marketing across social media platforms.

Other notable contributors to the campaign include Binny's, a well-known wine and spirits retailer in the Midwest; Albertsons, along with its California stores—Vons and Pavilions; and the Texas-based Twin Liquors, continuing their long-standing tradition of excellence. Retailers such as Buy Rite and Bottle King out of New Jersey also join in this national celebration.

This growing coalition of retailers reflects the increasing popularity and demand for Prosecco DOC in the United States, especially following a record-breaking year in 2024. President of Consorzio Prosecco DOC, Giancarlo Guidolin, expressed his confidence about this year's campaign, stating:

“This year's campaign is set to be a major success, and we are thrilled by the growing participation and continued support, despite the challenges the wine industry is facing.”

The numbers speak for themselves; between January to November 2024, imports of Prosecco to the US surged by 19%, totaling an astounding 9.8 million cases. Last year, America imported 120 million bottles of Prosecco DOC, generating approximately $1.74 billion for the American market.

In 2024, production of Prosecco DOC reached a remarkable 660 million bottles, marking a 7% increase from 2023, with a total market value of €3.6 billion. The category's robust growth is underscored by the Prosecco DOC Rosé, which accounted for sales of 60 million bottles—a phenomenal 20% increase year-on-year, representing 10% of all Prosecco sales.

Retailers, restaurants, importers, and distributors interested in participating in this grand celebration can register via the National Prosecco Week's official website. For updates and more information on this notable event, follow Prosecco DOC on their social media channels: Facebook and Instagram.

About National Prosecco Week

National Prosecco Week stands as the flagship event for Prosecco DOC in the US, taking place from June 2 to June 8, 2025. This year, the campaign will promote both e-commerce and physical retail across over 1,000 stores in 30 states. Additional digital media efforts, strategic partnerships, and influencer activations—including live tastings on Instagram and virtual seminars—will complement the festivities, aimed at educating consumers and media about the unique qualities of Prosecco DOC. With such an extensive array of activities, Prosecco DOC enthusiasts can look forward to discovering delightful culinary pairings and experiences throughout this exhilarating celebration.

Stay tuned for more upcoming details as National Prosecco Week 2025 draws near, ready to deliver an extraordinary experience celebrating Italy's favorite sparkling wine.