#Japan #Tokyo #Dunlop #Auto Film #IAFF2026

DUNLOP Partners with International Auto Film Festa 2026

The International Auto Film Festa (IAFF), headquartered in the Chuo Ward of Tokyo, has announced DUNLOP as the title partner for its upcoming 2026 festival. With this collaboration, the official name of the festival will now be "International Auto Film Festa powered by DUNLOP."

Partnership Background and Objectives

In 2026, IAFF will present an array of cinematic expressions around automobiles, having received submissions from 519 works across 73 countries. DUNLOP, a brand with over 130 years of history in supporting motorsport and car culture, resonates with IAFF’s vision to convey the emotional value of automobiles through films from Japan to the next generation.

This partnership aims to not only amplify IAFF’s international messaging but also to enhance DUNLOP’s engagement in sharing the profound emotions that automobiles can evoke through creative visual mediums. As a united front, both organizations are committed to delivering a rich and compelling narrative about the automotive culture.

Comments from IAFF Leadership

Shimizu Yoshiyuki, representative of IAFF, expressed his sincere gratitude for having a globally recognized brand like DUNLOP as a title partner. He emphasizes that the IAFF is more than just a competition; it is a new cultural platform that merges automobiles with film artistry. With DUNLOP's significant support, they are confident of painting a vivid picture of the future of auto culture from Japan, alongside creators from around the globe.

Insights from DUNLOP

Akihito Makino, President of DUNLOP, articulated his approval of the values promoted by the International Auto Film Festa. He underscored the importance of showcasing the allure and potential of car culture through cinematography. DUNLOP is dedicated to being a facilitator of mobility evolution and the emotions it invokes, contributing to the diverse values and cultures surrounding automobiles.

Highlights of IAFF2026

Another significant event at this year's IAFF is the announcement of award-winning entries, set to take place on April 25, 2026, at the highly anticipated "IAFF2026 Award Ceremony and Party" in Roppongi, Tokyo. The event details are as follows:

• - Co-hosted by: International Auto Film Festa / Le Garage
• - Title partner: DUNLOP
• - Special sponsorship: Fujifilm Imaging Systems
• - Date: April 25, 2026 (Saturday)
• - Time: 16:00 START (15:30 OPEN)
• - Venue: AXIS GALLERY, 4F AXIS Building, 5-17-1 Roppongi, Minato, Tokyo
• - Admission: Free (Pre-registration required)

For pre-registration, visit: Registration Link

Stay Updated

To stay informed about the latest updates, follow IAFF on their official social media platforms:

• - Instagram: @autofilmfesta
• - YouTube: @autofilmfesta

With the union of DUNLOP and IAFF, the 2026 festival promises to be a remarkable showcase of automotive creativity and cultural significance.