#United States #Scottsdale #OTC Hearing Aids #Audien Hearing #Audien Cares

Audien Hearing: A New Era of Growth and Accessibility

Audien Hearing, recognized as the premiere over-the-counter (OTC) hearing aid brand globally, is making headlines with its ambitious initiatives that signal a crucial phase in the company's growth. On July 16, 2025, Audien announced the formation of an Advisory Board, the recruitment of seasoned executives for its C-suite, and the launch of Audien Cares, a unique initiative aimed at increasing access to hearing aids for underserved populations.

The reality of hearing loss impacts over one billion individuals worldwide, yet it remains one of the most disregarded medical conditions due to inadequate resources and systemic barriers. With OTC hearing aids starting at a mere $98, Audien aims to change this narrative. Over the past two years, the brand has already served over one million customers through both online platforms and thousands of retail locations nationwide.

Strategic Appointments to Propel Growth

In a pivotal move intended to catalyze both growth and omnichannel expansion, Audien has appointed Scott Cohen as chairman. Cohen, co-founder of oral care brand Byte and wellness platform Alter, has a proven track record of scaling consumer health-tech companies effectively, highlighted by Byte's remarkable journey to a billion-dollar acquisition within just three years of its launch.

Additionally, the formation of Audien’s inaugural Advisory Board features esteemed leaders from sectors such as telecommunications, finance, and healthcare:

• - Keith Banks: Former vice chair at Bank of America with rich expertise in investment management.
• - Mary Furlong: Author and consultant who specializes in the intersection of aging and technology.
• - Kate Gutmann: Executive vice president at UPS who brings insightful operational knowledge.
• - Dan Hesse: Ex-CEO of Sprint, celebrated for pioneering customer-first practices.
• - Hugh Lytle: Founder of Equality Health, known for advancing community-based health solutions.
• - Robert Reiss: CEO of The CEO Forum, a thought leader in executive decision-making.
• - Brian Schwartz: Co-founder of SIZE, experienced in retail and growth strategies.
• - Brian Venuti: CMO of Medi-Weightloss, expert in health marketing.

According to Ishan Patel, CEO of Audien, these expert additions signify a transition into a “wellness revolution” that prioritizes tackling hearing loss. This diverse advisory group is expected to elevate Audien's capability to impact the market effectively.

Executive Leadership for Sustainable Growth

Audien has also secured key appointments within its executive team with Alexander Yaggy stepping in as Chief Operating Officer and Chief Financial Officer, alongside Molly Schweickert as Chief Marketing Officer. Yaggy’s extensive operational and financial leadership experience will be vital as Audien looks to scale its operations. Meanwhile, Schweickert’s expertise in brand strategy and omnichannel marketing will help bolster Audien's presence in the market.

Patel emphasized that this expansion reflects the brand’s commitment to purposeful growth. The new leadership team is expected to enhance operational performance while maintaining the trust of their growing customer base.

Audien Cares: Pioneering Accessible Health

In conjunction with its structural advancements, Audien introduces the Audien Cares initiative, a corporate social responsibility program committed to bridging the gap in hearing health access. As part of this initiative, the company pledges to distribute 100,000 pairs of hearing aids to those in need, beginning with veterans through select Veterans of Foreign Wars (VFW) facilities.

To further signify its dedication to service, Audien Cares will also offer a 10% discount for active-duty and veteran military members on all products. This offer not only reflects a commitment to honoring those who serve but also embodies the belief that hearing wellness should be accessible to all.

“We strive for hearing accessibility for everyone,” Patel remarked. “Audien Cares is about actualizing our values in practice. It’s not simply about discounts; it’s about honoring dignity and making a meaningful impact in our communities.”

About Audien Hearing

As the leading OTC hearing aid brand globally, Audien Hearing has significantly impacted over a million lives through its innovative solutions. The company was co-founded by three grandsons inspired by their grandparents' struggles with hearing, driving the mission to eradicate barriers between individuals and optimal health. With a commitment to enhancing hearing health, Audien is carving out a new standard in the industry. For more information, visit Audien Hearing's official website.