Spotify and GU Collaborate with New Generation Artist imase for Unique Fashion Collection
Spotify and GU Team Up with imase
In an innovative collaboration, Spotify joins forces with fashion brand GU and rising star artist imase to launch a unique collection that transcends music and fashion boundaries. This special collection will be available from May 16, 2025, in GU stores nationwide in Japan and in international locations, including Taiwan, Hong Kong, China, and the USA.
This partnership is themed around a whimsical concept: "What if imase opened a fictional record shop?" Inspired by popular song covers from imase, the collection proposes a fresh way to experience music in a wearable form. The mix of music and fashion offers fans the chance to enjoy the concept of
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