#Japan #Tokyo #Swiss Watches #AMIDA #Digitrend

Discover the Innovation of AMIDA's Digitrend Watch

The Swiss independent watch brand AMIDA is making waves with the launch of its innovative Digitrend. Renowned for its futuristic designs and cutting-edge watch technology, AMIDA brings back a classic masterpiece from the 1970s, the Driver’s Watch, with a fresh twist. This remarkable piece, celebrated for the “Jumping Hour” mechanism, takes horological craftsmanship to a whole new level.

AMIDA's Historical Significance

Founded in 1925, AMIDA has been at the forefront of innovative watchmaking. The original Digitrend, released in 1976, captivated audiences with its unique time display mechanism that switches instantly, using a prism-shaped feature for a distinctive digital expression. This avant-garde design and technology earned the brand international acclaim.

Fast forward to 2024, AMIDA reinvented itself while honoring the aesthetic of the Space Age from the 1950s to 1970s, blending retro-futuristic designs with modern high-precision Swiss watch manufacturing techniques. The new Digitrend series maintains the original spirit of innovation while enhancing both its design and functionality.

Features of the New Digitrend

The upgraded Digitrend continues to offer the unique Jumping Hour feature, which is not only practical but adds a dynamic visual element to the watch. In addition, the watch utilizes advanced materials that ensure durability and timeless elegance. Enhancing the retro look, the watch boasts streamlined lines and a sophisticated color palette that appeals to both vintage enthusiasts and modern collectors alike.

AMIDA's commitment to quality and precision remains unwavering, ensuring each piece that rolls out of its facilities is nothing short of excellence. With the reintroduction of the Digitrend, AMIDA is not just celebrating a beloved classic but is also setting a new standard in avant-garde watchmaking.

Where to Find AMIDA watches

In Japan, the only official retailer for AMIDA watches is Best Ishida Co., Ltd., known as one of the largest authorized watch dealers. They pride themselves on having a knowledgeable staff that caters to individual tastes and needs, offering personalized service both in-store and online. Their flagship location in Shinjuku, known as “ISHIDA Shinjuku,” offers an extensive range of brands, while larger stores like “ISHIDA Omotesando” and “ISHIDA N43°” in Sapporo focus on luxury brands such as Cartier and Breguet.

Best Ishida is also pioneering in the realm of online retail, providing customers the ability to experience a virtual shopping environment that mirrors an in-store experience. This flexibility allows customers to explore AMIDA’s intricacies without ever having to leave their homes.

The Future of AMIDA

With a focus on innovation and design excellence, AMIDA’s Digitrend is poised to become a must-have accessory for watch enthusiasts and collectors worldwide. By merging historical appeal with modern technology, AMIDA not only pays homage to its roots but also sets the stage for the next generation of watchmaking. To explore the depth of AMIDA’s offerings and discover the new Digitrend, visit their official website at www.amida-watches.com.

In conclusion, AMIDA is leading a renaissance in watchmaking that appeals to the nostalgic feelings of the past while firmly embracing the possibilities of the future. The resurgence of the Digitrend is a testament to this vision.