#Japan #Minato-ku, Tokyo #ILM #AI Mascara #Blue Mascara

Discover the Elegance of ILM's New Blue Mascara

ILM (イルム), a cutting-edge makeup brand, is thrilled to introduce two new shades of AI mascara that promise to enhance the beauty of your eyelashes while providing care. From August 20, 2025, beauty enthusiasts can enjoy these highly anticipated blue hues that reflect clarity and brilliance.

The launch includes:

• - Deep Blue (透明感UPディープブルー): This refined deep color creates a clear and sophisticated gaze.
• - Royal Blue (輝く瞳ブルーロワイヤル): A striking hue that brings out a sparkling presence for a more glamorous look.

Both products are designed with a silicone brush that evenly applies the formula, ensuring that the mascara adheres uniformly to your lashes. Additionally, the mascara is waterproof, making it resilient against tears and sweat, yet it can be effortlessly washed off with warm water. Infused with peptides and vitamins, it not only enhances your makeup but also nourishes your lashes, ensuring they remain healthy and strong.

The Versatile Blue Mascara

The unique blue mascara series from ILM seamlessly blends with your natural lashes, allowing for subtle yet impactful results. Here’s how you can style them:

1. For the Naturalist: For minimalists, adding a hint of blue to your lower lashes or at the outer corners can enhance your eyes without overpowering your look.

2. Office Ready: Start with a classic black base and layer blue on the tips, achieving a fresh and intelligent appearance, perfect for the workplace.

3. Seasonal Charm: Blue offers year-round versatility—light and uplifting in spring, cool in summer, richly intense in autumn, and crystal-clear in winter, making it a go-to hue for any season.

4. Special Occasions: Use the blue mascara in place of eyeliner for an instant upgrade to a basic makeup look, offering a chic and modern twist.

Updated Packaging for Core Colors

In addition to the new blue shades, ILM is revamping the packaging of its well-loved core colors, Glossy Black (グロッシィブラック) and Chocolat Brown (ショコラブラウン). Known for its all-in-one abilities to impart length, volume, and curl, the glossy black and brown formulations will also benefit from an enhanced silicone brush that beautifully separates each lash.

The remarkable combination of peptides and vitamins in this innovative mascara takes your lash game to the next level. The formulas glide on effortlessly, making each lash appear longer and more voluminous. And thanks to its convenient waterproof formula, daily makeup wear is both practical and easy to remove, ensuring that whether it's a regular day or a special event, your lashes will always look their best.

Product Pricing and Availability

• - ILM AI Mascara (New Colors): 1,639 yen (tax included), standard price: 1,490 yen each.
• - Available Colors:

- 01 Glossy Black (グロッシィブラック)
- 02 Chocolat Brown (ショコラブラウン)
- 03 Deep Blue (ディープブルー)
- 04 Royal Blue (ブルーロワイヤル)
- Release Date: August 20, 2025 (New colors will debut while core color packaging will be updated).
- Where to Buy: Available at various retail shops, drugstores, GMS, and the official ILM online store.

About ILM

ILM is a makeup brand known for its blend of exceptional quality, outstanding usability, and impressive cost performance. With products developed in a high-tech lab that serves many global brands, ILM's offerings are supervised by makeup artist TAKAKO, ensuring a stellar combination of innovation and quality.

TAKAKO is a renowned makeup artist known for her work in London, New York, and Hollywood. Her skills elevate the beauty of her clients, including celebrities and former Prime Ministers, creating looks that shine on any stage.

Discover the magic of blue with ILM’s new mascara collection, designed to inspire confidence and enhance the natural beauty of every individual.