#Japan #Shibuya #KAORIUM #SCENTMATIC #Fragrance Lab

Unveiling the Fragrance Discovery Lab

SCENTMATIC, a Tokyo-based company led by CEO Toshiharu Kurisu, has recently launched an innovative experience called the "Fragrance Discovery Lab" from April 21 to April 29, 2026, located at Tokyu Plaza Omotesando. This unique event is designed to transform personal emotions and memories into individual fragrance experiences, utilizing cutting-edge technology to enhance the customer journey.

Over the course of nine days, the lab welcomed more than 900 visitors eager to explore the world of scents in a whole new way. The Fragrance Discovery Lab provides visitors with different entry points through fashion, photography, and conversation. Each of these avenues allows participants to enjoy the latest technology while discovering a fragrance that truly represents them. Feedback from visitors included astonishment at the accuracy of AI-driven fragrance suggestions, especially among those who were already familiar with SCENTMATIC’s previous offerings.

A Glimpse into the Fragrance Discovery Lab

The newly released digest movie captures the vibrant atmosphere of the event and showcases the excitement as attendees engage with the three unique experiences offered. Viewers can see how individuals encounter scents through various means, enhancing their understanding of the transformative experience of connecting emotions with fragrance.

Three Ways to Discover Your Signature Scent

The event is centered on helping visitors discover their favorite scents by using their personal photographs or today's outfit as inspiration. This interactive experience is divided into three distinct zones:

1. From Photo to Fragrance: Participants select a cherished photo from their smartphones. The AI examines the image's impression and aesthetics, recommending fragrances that align with their personal tastes and sensations.

2. Fashion Meets Fragrance: Using a smart mirror, visitors can capture their full-body image. The AI then analyzes their fashion choices, suggesting scents that complement their desired persona.

3. Conversing with Scent: Attendees can speak to fragrance bottles directly. The AI narrates the story and character of the fragrance, deepening the individual’s connection to their preferred choice.

Discovering Unknown Favorites

At SCENTMATIC, the emphasis has been on verbalizing fragrances through their AI system, KAORIUM. The lab focuses on capturing the intuitive sense of “something that feels right,” providing insights into one's preferences without explicitly naming them. By selecting items based on instinct—like smartphone photos or today’s clothing—AI is able to suggest scents that match the user's current mood.

With significant attendance and enthusiastic feedback, the event demonstrated the potential of creating a more positive and enjoyable way of experiencing fragrances. SCENTMATIC is committed to expanding these innovative ways to connect fragrances with language in future projects.

Event Highlights

• - Title: Fragrance Discovery Lab – A New Experience Transforming Your Sensibility into Scent
• - Dates: April 21 to April 29, 2026
• - Location: Tokyu Plaza Omotesando, 5F ZONE2, Shibuya, Tokyo
• - Organized by: SCENTMATIC
• - Collaboration with: FITS Corporation

KAORIUM: The AI Revolutionizing Fragrance

KAORIUM is SCENTMATIC's proprietary AI system designed to convert scents into descriptive language and vice versa. By leveraging advanced technology, it makes the abstract and often elusive nature of fragrances accessible through words. This experience not only offers a deeper appreciation for fragrances but also opens possibilities for enhancing various sectors such as education, dining experiences, and retail. The company is excited about the broad potential that this innovative approach could unleash in the realm of sensory experiences.

More Information

To see the concept behind KAORIUM, check out the KAORIUM Concept Movie.

For further inquiries, visit SCENTMATIC's website or reach them at their Tokyo office located at 4-22-7 Ebisu, Shibuya, Tokyo.