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Rhinestone Expands Its Arizona Retail Footprint with Whole Foods Market Partnership

Rhinestone, the innovative non-alcoholic beer brand that calls Arizona home, is set to make waves in the retail sector with its new partnership with Whole Foods Market. Starting this May, customers across all Arizona Whole Foods locations will have the opportunity to purchase Rhinestone's Mexican Lime six-packs. This collaboration comes as a significant expansion for the young yet rapidly growing brand, which made its debut in 2025 and is attracting a loyal customer base among Arizona's burgeoning sober-curious community.

Dustin Johnson, the founder of Rhinestone, expressed his excitement about the partnership, stating, "Rhinestone was built for long days and longer nights – for people who still want something cold in their hand without it slowing them down. Our NA brews are crisp, extra light, crushable, and made for real life. Whole Foods understands today's intentional drinker, and we're proud to bring a little Western grit to their shelves across Arizona."

Rhinestone has cultivated a grassroots approach since its inception, establishing itself through local events, tastings, and community engagements rather than relying solely on traditional marketing strategies. By positioning itself as a lifestyle brand rather than merely a healthier alternative to beer, Rhinestone captures the essence of social connection and Western culture. The brand’s focus on accessibility and authenticity speaks to a diverse audience looking for refreshing beverages without the alcohol content.

With this new partnership, Rhinestone seeks to maintain its local identity while simultaneously expanding its retail presence. Whole Foods Market’s commitment to quality and emerging brands provides an ideal platform for Rhinestone’s Western-inspired lineup to reach a broader audience across Arizona. According to Johnson, "Our plan has always been to be community-driven. I was born and raised here, and it’s important to me that we build this brand thoughtfully in our backyard. That’s how we plan to support Whole Foods and continue expanding across Arizona."

Rhinestone's Extra Lights are designed with the modern consumer in mind. They offer refreshing flavors that cater to those who wish to partake in social situations without consuming alcohol. As an appealing option with 0.0% ABV, just 5 calories, and gluten-free ingredients, Rhinestone is setting a new standard in the non-alcoholic beer category. This aligns with a growing trend of consumers who seek authentic taste and social experiences without the drawbacks of traditional alcoholic beverages.

To kick off the partnership, Rhinestone plans to roll out a grassroots campaign across the state, which includes:

• - In-store Tastings and Sampling Events: Allowing consumers to experience the flavors firsthand.
• - Community Pop-ups and Local Collaborations: Engaging with local cultures and communities to introduce the brand.
• - Digital and Social Media Campaigns: Highlighting the new product availability in stores to generate buzz.
• - Strategic Partnerships: Collaborating with local music and cultural events to further embed the brand within the community.

As Rhinestone prepares for growth throughout 2026, it also aims for continual market exploration and product innovation. With production facilitated by The Shop Beer Co in Tempe and distribution managed by Hensley, the company is committed to scaling sustainably while exploring new market strategies. As premium non-alcoholic options gain popularity nationwide, Rhinestone is positioning itself as a leader in the evolving non-alcoholic category.

About Rhinestone

Founded in 2025, Rhinestone is more than just an alcohol-free brewing company; it represents a bold lifestyle choice. With an assortment of offerings including Original, Mexican Lime, Blood Orange, and Desert Grapefruit, Rhinestone epitomizes the essence of enjoying life responsibly and stylishly. For those looking to savor the social aspects of drinking without the effects of alcohol, Rhinestone offers the taste, energy, and swagger typically associated with traditional beers, minus the hangover. For further information, visit drinkrhinestone.com.