#Japan #Tokyo #Partner Success #CockPit HD #Partner Business

Addressing the Talent Shortage in Partner Business

In today's competitive market, the lack of specialized sales personnel is increasingly becoming a bottleneck for companies trying to grow their partner business, which includes agencies and alliances. Despite having the right frameworks in place, many organizations encounter significant challenges such as not knowing who to hire and lacking the necessary talent to drive operations.

To address these issues, Partner Success, Inc. is now offering comprehensive support for launching partner businesses. This new initiative integrates recruitment planning, execution of sales strategies, and securing the right talent. Partner Success is collaborating with CockPit Holdings, known for their expertise in practical sales support and personnel recruitment services, to provide a seamless service from the design of talent requirements to execution and talent acquisition.

The Case for Comprehensive Partner Business Support

The Necessity of Human Resources

A thriving partner business cannot rely solely on strategic frameworks; it requires the active involvement of individuals who can foster partnerships, generate deals, and achieve tangible results. However, many companies find themselves grappling with several key challenges:

1. Shortage of specialized personnel: There are few available professionals who can effectively drive partner business initiatives.
2. Chronic lack of resources: Companies often find themselves without enough employees to execute sales operations.
3. Undefined talent requirements: Many organizations struggle to clarify what constitutes the ideal candidate for their teams.
4. Retention issues: Even after hiring, a lack of foundational knowledge can hinder the successful integration of new personnel.

Partner Success has gained firsthand insight into these issues through extensive collaboration with over 300 partner businesses, confirming that the talent shortage is a leading cause of business stagnation. The new service is a natural extension of the knowledge accumulated from consulting initiatives.

Overview of Comprehensive Support for Partner Business

Partner Success will comprehensively manage the process, moving from recruitment planning to talent acquisition in a unified manner.

Phase 1: Defining Talent Requirements and Recruitment Planning

Partner Success will help clarify the profile of desired candidates in alignment with overall business strategy.

• - Create tailored talent requirements based on business phase
• - Clearly outline recruitment positions structured around organization and role design
• - Provide advisory services on evaluation standards and onboarding design

The team consists of consultants well-versed in practical aspects of partner business operations who will detail which positions require specific skills and experiences.

Phase 2: Sales Execution Support (With CockPit HD)

Utilizing the framework designed by Partner Success, CockPit HD will deploy committed sales personnel to facilitate execution. This includes:

• - Resource provision and execution of sales approaches
• - Support from initial deal creation to closing
• - Integration of immediate assets during the launch phase

Phase 3: Recruitment and In-Housing (CockPit HD & Partner Success)

Using the talent criteria defined in Phase 1, CockPit Sales—which is sanctioned to operate paid recruitment services—will match and introduce optimal candidates.
Example Positions:

• - Alliance/Partner Sales
• - Partner Support and Activation
• - Inside/Field Sales
• - Sales Promotion

Partner Success will provide ongoing support for retention and integration once new hires are onboarded.

Building Sales Teams Instead of Outsourcing Them

This service does not follow an outsourced model for sales activities. Instead, it clarifies who will execute sales through recruitment planning and aims to build in-house capabilities while delivering tangible results.
Partner Success seeks to achieve a complete in-house sales operation within as short as six months through comprehensive oversight as a producer.

Target Companies for Implementation

• - Companies looking to establish partner businesses but unsure of where to start.
• - Growing companies struggling with hiring specialized personnel for implementation.
• - Firms aiming to build in-house agency and alliance frameworks but lacking operational capabilities.
• - Organizations seeking a one-stop partner for recruitment planning and talent acquisition.

Leadership Comments

Masahiro Nagata, CEO of Partner Success: “The most common issue we hear in the field is ‘we don’t have the people to drive the business’. Even with systems in place, results won’t materialize without appropriate personnel. Through our consulting experience, we’ve learned how to effectively deploy talent. Collaborating with CockPit Sales enables us to deliver a comprehensive package: from recruitment planning to talent acquisition.”

Junki Namie, CEO of CockPit Holdings: “We are not just a sales outsourcing firm; our goal is to help businesses build sustainable sales teams over time. The combination of Partner Success’s planning capabilities and our execution and recruitment strengths creates a model that fundamentally eliminates the lack of personnel.”

Company Overview

• - Name: Partner Success Inc.
• - CEO: Masahiro Nagata
• - Founded: September 2019
• - Location: Toranomon Trust Tower 23F, 4-1-1 Toranomon, Minato-ku, Tokyo
• - Business: Provider of the referral market “Partner Success Passport” / Consulting for agency strategies
• - Website: Partner Success Website

Inquiries about this initiative

Contact: Partner Success Marketing and Public Relations Department
E-Mail: [email protected]