#Japan #heatstroke prevention #Seiban #Tatsuno #cooling pads

Innovative Cooling Solutions for Children

As the summer heat hits, the risk of heatstroke among children significantly increases. Recognizing this urgent need, Seiban Co., Ltd., based in Tatsuno City, Hyogo Prefecture, has introduced three types of cooling products aimed at making summer commutes more comfortable for children. With an increase in sales of their lightweight cooling pads by approximately 1.3 times compared to last year, it’s clear that parents are eager for effective solutions.

Understanding the Risks of Heatstroke in Children

Children possess immature thermoregulation mechanisms, making them more vulnerable to heat. When temperatures soar, especially under direct sunlight, the environment can become even more perilous for smaller bodies. Research suggests that children can feel temperatures up to 3°C higher than adults due to their shorter stature and underdeveloped sweating ability. For instance, on a sunny day with a temperature of 32°C, children may experience surrounding temperatures closer to 35°C. Thus, proactive measures are critical to ensure their safety during hot summer months.

Surge in Demand for Cooling Pads

The 'Cooling Back Pad' by Seiban, which comes integrated with lightweight cooling packs, has witnessed a remarkable rise in popularity. Sales data collected from January to June indicates that the number of units sold has increased 1.3 times compared to the same period last year. This surge reflects a growing awareness and urgency surrounding heatstroke prevention among children, prompting parents and schools to seek effective cooling products.

Product Overview: Cooling Back Pad

• - Name: Cooling Back Pad (with lightweight cooling packs)
• - Colors: Available in three colors (Black, Sax Blue, Pink)
• - Price: 3,190 JPY (tax included)
• - Features: This pad is specifically designed for school backpacks, using COOLMAX® fabric for moisture-wicking and quick-drying properties. The cooling packs are sealed in aluminum and vinyl to retain coolness, preventing melting and condensation, while ensuring that children stay dry and comfortable even after extended use.

Municipal Initiatives for Heatstroke Prevention

In a commendable effort, the Tatsuno City government recently distributed cooling pads to approximately 3,800 elementary school children. This initiative was inspired by a letter from local students to the mayor in 2022, leading to the collaboration with Seiban to develop a more effective cooling solution.

Similarly, in Shizuoka Prefecture, the Yaizu City government plans to distribute cooling pads to around 6,200 children in May 2024 as part of their summer heat management strategy.

Other Cooling Products by Seiban

Seiban is committed to providing various options for heat management:
1. Back Pad
- Colors: Available in four colors (White, Sax Blue, Gray, Black)
- Price: 1,980 JPY (tax included)
- Description: This is the most popular item among Seiban's cooling products featuring a comfort sports material with moisture-wicking, UV-cut, and cool-touch properties that help reduce sweating.

2. Cool Pad
- Colors: Available in two colors (Pink, Black)
- Price: 12,000 JPY (outlet price 8,400 JPY)
- Description: This innovative product utilizes a fan to circulate air onto the back, effectively drying sweat and helping maintain a comfortable temperature while wearing a school backpack, even in hot conditions.

About Seiban Co., Ltd.

Founded in 1919, Seiban has a rich history of producing high-quality leather products. The company expanded into manufacturing backpacks in 1946 and developed its first functional model, 'Angel's Wing,' in 2003, leading the market in school backpacks. Their mission is to bring smiles to children and families worldwide through their diverse range of products and services, including childcare and overseas operations.

For more details, visit Seiban's official website: Seiban.