#Japan #Tokyo #Kirei Style #Fragrance Survey #women’s preferences

Understanding Women’s Fragrance Application Preferences

In a recent survey by Bizki, the operator of Kirei Style, over 800 women across Japan shared their preferences on where they typically apply fragrance. This investigation into the application habits not only reveals popular trends but also highlights how age, occupation, and family status influence these choices.

Survey Overview

The survey targeted women aged 20 to 59, all of whom owned at least one fragrance. Conducted online on November 6, 2025, it gathered responses from 816 participants nationwide. The main question posed was: _"Where do you typically apply fragrance (perfume or body mist)?"_ Respondents could select multiple answers from a list that included a variety of body parts and methods.

Most Popular Fragrance Application Spots

Overall, the results showed that the most common spot for fragrance application was the wrists (43.5%), a choice that aligns with the classic notion of applying perfume where body heat can enhance its projection. Following wrists, the back of the ears ranked second (31.3%), and the nape of the neck came in third (26.0%), indicating a strong preference for top body areas.

Interestingly, techniques involving the lower body, such as applying fragrance on the back of the knees (7.6%) and ankles (8.2%), were notably less common. It seems that many prefer upper body applications for both personal enjoyment and olfactory impact. Additionally, approximately 10% of respondents stated they spray fragrance into the air and walk through it, indicating a preference for a light, enveloping scent.

Age-Based Insights

A closer look at different age groups reveals fascinating disparities. Among women in their 20s, the preference for applying fragrance to the _wrists_ was at 41.7%, while _the back of the ears_ attracted only 22.6%. In stark contrast, women in their 50s showed almost equal preference for both spots, with _wrists_ at 43.8% and _the back of the ears_ at 42.0%. This shift indicates that younger women tend to experiment more with various application methods while older generations lean towards classic techniques.

Occupational Influence

When comparing responses by occupation, a noteworthy trend emerged for stay-at-home moms. Contrary to the majority of professions where the _wrists_ were overwhelmingly favored, these respondents preferred _the back of the ears_ (38.8%) over _the wrists_ (38.0%). This preference likely reflects practical reasons; hands are often in contact with water during household chores, reducing the longevity of fragrance on the wrists. Conversely, students displayed an overwhelming preference for _wrists_ (around 50%), possibly seeking comfort in the familiar aroma during classes or while using their phones.

Parenting Considerations

The survey also explored the role of parenthood in fragrance preferences. When comparing women with children to those without, there was a marked difference. Mothers with children showed a higher tendency to apply fragrance to _the back of the ears_ (36.4%) compared to those without children (28.5%). This distinction could suggest that mothers choose application spots that are less likely to come into direct contact with their children, aiming to maintain a balance between self-care and practicality.

Conclusion

The findings reveal that while _wrists_ remain the most popular spot for fragrance application among all age groups, the preferences shift in subtle yet meaningful ways based on age, occupation, and family situation. As women navigate their choices around fragrance application, it becomes apparent that their individual contexts play a significant role in how they enjoy scents. Kirei Style continues to provide valuable insights into beauty and health, inviting women to explore their unique preferences and enhance their self-care rituals.

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