#Japan #Digital Marketing #Kyoto #Adinte #JICDAQ

Adinte's Commitment to Brand Safety through JICDAQ Certification

Adinte, a leading company based in Kyoto, Japan, has recently made headlines with its achievement in obtaining JICDAQ certification. This certification validates Adinte's efforts in establishing a robust advertising delivery system focused on two essential areas: Brand Safety and Prevention of Invalid Traffic. The certification comes from the Japan Digital Advertising Quality Certification Organization (JICDAQ), which aims to ensure transparency and security within the digital advertising landscape.

In recent years, the rapid expansion of the digital advertising market has brought significant challenges, including ad fraud and brand damage. To combat these issues, Adinte leverages its unique IoT and AI technologies to drive a retail media business that prioritizes transparency in advertising. By maintaining a strong commitment to preserving the value of brands while delivering honest information to consumers, the company seeks to foster a trustworthy advertising environment.

The recent certification serves as an objective validation from a third-party organization, confirming that Adinte's operational processes and management systems comply with JICDAQ’s established standards. This recognition is a testament to the company's ongoing efforts to enhance the safety and integrity of its advertising operations.

Understanding JICDAQ

JICDAQ certification is Japan's distinctive regulatory framework designed to ensure the healthy development of the digital advertising market. It promotes transparency and security in advertising transactions, established by three major organizations: the Japan Advertisers Association, the Japan Advertising Agencies Association, and the Japan Interactive Advertising Association. The certification process involves a thorough examination of advertising-related businesses in two key areas:

1. Brand Safety: This aspect focuses on maintaining the quality of advertising placements to prevent brand damage.
2. Ad Fraud Prevention: This involves eliminating invalid traffic to protect advertising budgets from unscrupulous exploitation.

For more details on JICDAQ certified businesses, you can visit: JICDAQ Certified Businesses

A Step Towards Responsible Advertising

With this certification achievement, Adinte reaffirms its responsibility as one of Japan's largest retail media networks. The company is dedicated to ensuring safe and secure advertising operations and seeks to contribute further to the healthy evolution of the digital advertising ecosystem. Moving forward, Adinte will diligently uphold the principles of JICDAQ certification, advancing the digital transformation (DX) for businesses while also bolstering the integrity of the digital advertising market.

Company Overview

- Company Name: Adinte Co., Ltd.
- CEO: Shinji Togawa
- Headquarters: 347-1 Shijo Town, Shimogyo Ward, Kyoto City, Kyoto Prefecture, Japan, 7F CUBE Nishikujyo
- Established: April 2009
- Business Focus: Retail DX support, retail media development and management, O2O/OMO marketing
- Website: Adinte Website